Industry magazine Promo Marketing has pitted supplier Jetline against distributor Motivators with its latest Video Battle.
Last week, Jetline’s “Jetline Video Series: Stressballs” beat out Image Source Inc.’s “Zumba Zen” video. But this week, Jetline’s Dr. Evil-themed clip must defeat “We’ll Print Everywhere, Man (Johnny Cash Parody)” to remain on top.
The battle began on Friday, Dec. 6. According to Promo Marketing, a winner will be ”decided by a simple poll, ending next Friday morning. The winner’s video will be carried on to the next round.” So far, Motivators’ video is in the lead, but it’s a close call. Take a look at the numbers:
Watch the videos below and cast your vote here.
Wilms’ write-up for Forbes jokes that “the tchotchke,” AKA promotional product, is beginning to show its age. He argues that distributing promotional items was a great way to build brand exposure before the Internet was available. Nowadays, Wilms claims, the tchotchke is dead, and the branded experience has taken over.
What’s the difference? Wilms asserts that while tchotchkes are “little baubles from conferences and tradeshows,” branded experiences “understand the need or desire of your audience and provide some connection between that desire and your brand.” Perhaps Wilms doesn’t understand the promotional products industry today.
Fortunately, Mr. Bellantone wasted no time in clearing things up. “An imprinted t-shirt raises more than $7,000 for a teenager battling the cancer and unites a community around hope. On a winter day in New York, imprinted blankets distributed to the homeless transform into a message of hope, caring and community. A key chain with a whistle handed out to students at a self-defense class becomes an empowering tool,” Bellantone wrote, giving just a few examples of how promotional products can be branded experiences.
What do you think? Are promotional products truly outdated, or did Wilms miss the mark?
The Advertising Specialty Institute’s (ASI) Counselor magazine has announced the 85 best places to work. Topping the list this year is Crystal Impressions by Seaena.
Each year, Counselor sets out to find out which promotional products companies are the best. According to ASI, they look for businesses “where employees simply love coming to work every day.”
The 2013 list was unveiled at the Counselor Best Places to Work Conference on Thursday, Nov. 21 at the Bacara Resort & Spa in Santa Barbara, California. This year marks Seaena’s second topping the list.
Other noteworthy companies that made the list include Proforma Albrecht & Co. (#2), iClick (#12), ePromos Promotional Products (#36) and Motivators (#73). See the full list here.
Let us know what you think by leaving a comment.
We’ve still got quite a bit of time until the 2016 presidential election, and Hillary Clinton hasn’t yet decided whether or not she’ll even run. But members and supporters of super PAC Ready for Hillary are already scheming.
According to the Atlantic Wire, Ready for Hillary met in New York City last week to conference on how to engage voters. But what’s most interesting (to promotional products folks, at least) is the amount of Hillary-themed swag that’s already available. Take a look at some of the products below. (Images courtesy of ReadyForHillary.com.)
What do you think — is it too early for Hillary Clinton merchandise? And could her online store of promotional products give her the edge she needs in 2016?
Good news for promotional products companies this holiday season: Employers are spending more on corporate gifts.
According to a new survey, companies plan to spend more per-gift in 2013 for employees, clients and prospects. Advertising Specialty Institute (ASI) reports that “Gift cards still rank the highest among gifts from both employees and clients, but food and beverages, apparel and calendars also remain popular choices.”
Businesses large and small are not only beginning to loosen their budgets, but they’re also realizing the importance of recognizing and thanking employees.
Distributors should spend more time communicating with customers this holiday season to encourage the use of promotional gifts. “Don’t just present last year’s selections and see if they want to re-order. Tell them it’s time for an upgrade; show ‘good, better, best’ options of what you think might work for them,” ASI suggests.
What’s your company doing differently this holiday season?
What’s the best way to get distributors to sell your product? Show them the ropes. At least that’s what Norwood & BIC Graphic are counting on.
According to Promo Marketing magazine, it’s teamed up with Norwood & BIC Graphic to offer a free webinar, “How to Sell Awards and Recognition.” The hour-long session will be headed by Eileen Lynch, Norwood & BIC Graphic’s east regional manager. Lynch will share everything audiences need to know about these products, including:
- The benefits of promotional awards
- Opportunities for selling awards
- Market trends
- How to build a business program
The webinar will be moderated by Colleen McKenna, marketing manager for Promo Marketing, and is scheduled for tomorrow, Nov. 6, at 2:00 p.m. You can register here.
Hooded sweatshirts for children sold at Zulily.com between November 2012 and February 2013 are being recalled by the U.S. Consumer Product Safety Commission (CPSC).
The hoodies were created in China before they were imported into America by Brooklyn-based Trail Crest. They pose a threat due to their drawstrings. “The CPSC has consistently recalled kids’ apparel that includes drawstrings, viewing them as major safety hazards,” the Advertising Specialty Institute (ASI) reported.
The CPSC is alerting parents to immediately take the items away from children. Alternatively, the drawstrings can be removed to remove the hazard. Consumers who choose to return the garments will receive a full refund from Trail Crest.
So far no injuries have been reported.
A new survey has found that nearly 1/5 of U.S. workers would pass up an office party in exchange for a corporate gift.
The new numbers are courtesy of Lands’ End Business Outfitters, which recently wrapped its 2013 Holiday Business Gift Survey. The Advertising Specialty Institute (ASI) reports that “The percentage of employees preferring a holiday gift grew 12% compared to one year ago.” Wow!
What else did the survey discover?
- The best time for corporate gift shopping is now through November 30
- Employers most often give out branded apparel (42%), gift cards (28%) and bags/totes (27%)
- Employees would actually prefer to receive a cash bonus
What about your staff members? Would they rather attend a party, receive a corporate gift or get a cash bonus? Let us know.
McDonald’s is swapping out its Happy Meal toys for books in the first two weeks of November to bring attention to National Family Literacy Day.
According to a press release, the American fast food chain will give away more than 20 million books beginning on Nov. 1 to families across the U.S. Four limited-edition books, branded with McDonald’s Happy Meal characters, will be available. McDonald’s hopes the promotion will bring “nutrition, imagination and play to life in a fun way.”
BusinessWeek reports that the branded books (including Spanish-language versions) will also be available at HappyMeal.com and McDonalds.com.
Will kids be thrilled to find a new book in their Happy Meals? It’s hard to tell. According to the Los Angeles Times, a similar program which was launched in England tested “overwhelmingly positive,” with 90 percent of parents hoping to see more McDonald’s book promotions.
What do you think? Will McDonald’s Happy Meal Books promotion win over children — or just mom and dad?
Admints & Zagabor and Herbert Handcrafted Chocolates announced that they have teamed up to create a line of handcrafted chocolate bars for the holiday season. More than a dozen new flavors will be available.
According to Promo Marketing magazine, the top six flavors are:
- Café Espresso Bean
- Mint Cookie Crunch
- Peanut Butter Cup
- Raspberry Burst
- Salty Sea Shore Caramel
- Toffee Munchin’ Crunch
These six varieties will be in stock for standard production. An additional nine flavors, including Coconut and Smokin’ Chipotle, will be available with somewhat lengthier lead times.
Brett Hersh, president of Admints & Zagabor, told Promo Marketing Magazine that he expects to “raise the bar in chocolate promotions” with the new line of products.
Will you order promotional chocolates for the holiday season?