Archive for November, 2010
Here at the Promotional Items Buzz, we like to stay on top of every aspect of the promotional products market. That means highlighting the newest and most appealing items that continue to generate positive exposure for the companies that use them. Some of these promotional items are marked by their charm and visual appeal, while others stay hot because of an unique or exceptional function. One of the most important categories of promotional items, however, are the ones that will establish your brand as eco-friendly. Below are some of the hottest “green” promotional items on the market today. They have been selected due to their continued success in helping to position brands in an environmentally-friendly way.
1. Bamboo Land Flash Drive 1 GB
There’s no doubt about it – this bamboo flash drive is definitely a hot promotional item today. So what makes the item so hot? Well for one, the bamboo body of the item is just plain cool. Bamboo is an eco-friendly material in high demand because of its durability and remarkably fast regeneration. So, any “green” promo items made from bamboo are definitely going to send your brand in the right direction. The function of the item is also very effective, thus creating a high demand. People always need a reliable and secure way to transfer their private data from different computers, and flash drives are it.
2. Solar Alarm Clock
There is no doubt that solar energy is going to be used as a major source of power in the future. So, all the promotional items that are solar powered give your customers a good insight into what is to come. Of these solar powered items, this clock is especially cool simply because it tells the time. A basic function like this is enough to create some pretty high demand for this eco-friendly promotional item. It’s also a great way to announce your new and improved “green” brand to the world. So if you want to launch a promotion that is hotter than the sun, use this solar alarm clock!
3. Seeded Paper Pop-Out Bookmark
Whoever came up with this environmentally-friendly promotional item is a genius. The seeded paper pop-out bookmark is cut out of recycled paper so that the recipient can make their place in any book or magazine. But wait, there’s more. As you can see in the photograph, the bookmark includes a pop-out awareness ribbon that is actually embedded with flower seeds. The recipient can simply plant the pop-out into the ground and give it some water just like any other plants. You will see some beautiful flowers blossoming in no time. This technology is not only available for awareness ribbons, but come printed in pretty much every size and shape. You can find the ones that are specific to your industry, and you’re good to go. By definition, an item which generates some promotional buzz will have people talking – and this seed paper sure gets the job done.
While some companies make use of creative promotional items to develop their brand name, others rely solely on their product to promote itself. Ben & Jerry’s Ice Cream is a prime example of this. The Vermont-based ice cream company was started by Ben Cohen and Jerry Greenfield back in 1978. Right from the start, the now ice cream moguls knew they wanted to do something different. Established competitors like Haagen-Daz and Dreyer’s had already perfected the standard flavors like chocolate, vanilla, and strawberry. Ben & Jerry’s immediately recognized that the right decision was to create original flavors.
From this perspective, the duo was able to develop a unique brand based on several principles that other ice cream companies did not have. The most important aspect of the Ben & Jerry’s brand is its sense of humor. Ben & Jerry’s clearly does not take itself too seriously, and that is a very refreshing quality for consumers to be presented with when surfing the aisles of the supermarket. Their goofiness can be witnessed in everything from the names of their flavors, to the attitude of the co-founders themselves.
Ben and Jerry show off two of their many original flavors of ice cream
The naming of their ice cream flavors is another crucial aspect of the Ben & Jerry’s brand. While another company would call their chocolate flavor “Chocolate”, Ben & Jerry’s adds some extra toppings to it and calls it “New York Super Fudge Chunk”. Sure, the ice cream itself is absolutely delicious but which name sounds more appealing – chocolate or New York Super Fudge Chunk? It was a no-brainer for Ben & Jerry’s, and this is part of the reason why their product promotes itself.
Just look at the packaging of a pint of Ben & Jerry’s too. Pictured below is a pint of the flavor, “Phish Food”. This flavor was created along with the legendary rock band Phish with the proceeds going to the Lake Champlain Initiative in Vermont. That front of the container has the Ben & Jerry’s logo (notice the fun, light-hearted font that is used) as well as a picture of a cow grazing in a pasture (you need cows to make ice cream). Below, is the flavor name “Phish Food” in a nifty and original font, as well as a graphic of all the add-ons that you will find mixed in with the ice cream itself. The container is anything but boring, and it maintains the entertaining positioning of the Ben & Jerry’s brand that was previously discussed.
Finally, Ben & Jerry’s was an eco-friendly company was before the concept of “going green” began. Of course, the environmental consciousness of the company has helped them generate even more respect in today’s market, but that’s not why they did it. Ben & Jerry’s started as an environmentally-responsible company because it was the right thing to do; no “green washing” necessary. That genuine quality of caring is what allowed consumers to have respect for Ben & Jerry’s in the first place.
Working in the promotional products industry, I see tons of different advertising concepts every day. Companies attempt different angles and ways of attracting the attention of potential customers, so naturally the promotions are going to be creative and unique.
While I have analyzed the common values in successful promotions to show why they work, I must say that I have never seen a premise as outstanding as the highlighted here today. The idea behind the promotion is so simple, the mechanism with which it is executed is similarly unadorned, yet I will admit that when I saw it I just shook my head, smiled, and said to myself, “Wow…why didn’t I think of that?” So without further ado, behold: The Burn Bag from GNC.
To advertise their new BURN 60 weight loss supplement, GNC needed something that would catch people’s eye. Since the product focuses on weight loss, the creators of the promotion knew that they had to incorporate that in some way. People are often very self-conscious about their body, and body image is a very visual experience.
To capitalize on these points, GNC came up with a drawstring backpack with the imprint of a female from the waist down. As the recipient of the bag pulls on the drawstrings to close the top, the waistline tightens, thus creating a striking difference that demonstrates how effective BURN 60 can be.
How someone came up with the idea for this promotion we’ll never know, but in the category of “Simple, Yet Effective” this takes the cake. Plenty of companies get too hung up on separating themselves from the competition in any way that they can. This leads to promotions which strain to be overly unique and the desperation shows through. A promotion like this one, on the other hand, can really blow people away with the effortless pull of a string.
So, if there was ever any promotional item that created a buzz for the product, this is it.
The end of the year is a very special time in the promotional products industry. The holiday season gives way to a ton of theme promotions which are distributed throughout the country. Most importantly, companies use promotional items during the end of the year to show appreciation for both their clients and employees. That is why promotional gifts have become the most popular item during the holidays.
There are a ton of different promotional gifts that are used by businesses, each with different function and appeal. Take the corporate holiday cards for instance. These cards are mailed out by companies to clients around Christmas time to express gratitude for their continued business. The holiday cards feature some visually-pleasing images of the winter snow or Christmas decorations, and are meant to put the recipient in the holiday spirit. The cards also include a choice of various verses imprinted on the inside that make the item much personalized. As an added bonus, a large variety of holiday cards include a music CD with songs that the recipient can listen to at the company party or in the comfort of their own home.Another of the most well-liked promotional gifts to send your customers is promotional gift baskets. The practice of sending these gift baskets has been established in business for many years, and clients have come to expect them during the holiday season. The most successful holiday promotions are the ones that exceed the expectations of people in your customer base. In order to take full advantage here, you want to dazzle your customers with the presentation to start. Take a look at this Maple Ridge Farms Home-Style Cookie & Brownie Basket as a good example. Note the rustic-looking wicker basket that the goods are packaged in. They are also wrapped in a satin ribbon. Of course, the treats look so mouth-watering that you can taste them just by the picture. Finally, companies often try to show their clients how much they care by getting as personal as possible. This type of promotional may not relate to the holiday season, but is designed to show customers that they are each receiving individual care. The best personalized gifts are often corporate in nature, and can be used by any business person on a daily basis. This will help remind the recipient of where they received the item, and develop a positive association with your company. Check out this zipper desk planner for a good example.
So, now that you know what the most popular promotional items are during the holiday season you can use this information to capitalize for your business. Follow along as we update the hottest promotional products throughout the entirety of the year.
There is such a large selection of promotional products available to businesses, and some are more successful than other. Some of these items represent the cornerstone of the promotional market (i.e. apparel, water bottles, etc.) while other promotional items tend to have more of a flash in the pan, fad-type quality. Above and beyond these fad items are the new promotional items that continue to stay hot in today’s market. These may either be items that have generated a unique promotional buzz, or other products that outlasted everyone’s expectations.
For instance, take a look at these Silly Bandz below. This represents the epitome of a new promotional item that has continued to stay hot. They have infiltrated all types of demographics, and now adults are wearing them in addition to children. It’s hard to pinpoint why the silly band bracelets have been able to maintain their competitive edge when the world of promotions is constantly changing, but I’ll try anyway. For one, they are theme-based and visually appealing. The bracelets in the picture here follow a dinosaur theme, meaning the bracelets are molded in the shapes of all different types of dinosaurs. Tons of different themes are available, and they can even be catered to the type of industry that your company is in. They have a versatile range of venues in which they can distributed, and the upper half of the package allows the company to feature their brand name in full color.
Stress relievers are another hot promotional item that is fantastic for promoting a business. These have been around for much longer than Silly Bandz, so their lasting appeal is not as surprising. They are an important product to mention, however, because of the lasting buzz surrounding them. Some of the contributing appeal is that promotional stress balls come in so many different types of themes, and offer an entertaining function for the recipient (noticing a trend here?). Some of the stress balls like the one featured below even make funny noises, creating an added fun value that makes the owner more likely to remember the brand attached to it.There are a ton of other promotional items which continue their fiery appeal today, and we will continue to cover them through the coming posts here. It seems that the main components for a promotional item with some buzz are having a stimulating visual and functional appeal, relevance to a universal demographic, and the ability to act as a successful medium for promoting your brand. If you are developing a promotional campaign for your business, keep an eye on these hot promotional items in the future. It might mean the difference between a victory or a flub in the advertising department.