Archive for March, 2011
They say March comes in like a lion and goes out like a lamb. Well now March is just about over, and it’s still freezing outside! Not to worry though, pretty soon the weather will be heating up for good (or at least for a while), and people will be ready to spend as much time as possible in the outdoors. When they are ready to do so, you as a business owner or marketing manager better be ready to take full advantage.
Now what is the best way to gain exposure for your company by appealing to individuals in a large setting? With quality promotional items that focus on creating comfort and convenience for the recipients. In this case, the products we will be discussing are seasonal for the spring – this makes them even more relevant and effective for the task at hand.
So let’s get right into the mix by checking out some of the most effective promotional products that you can use to gain exposure for your business this spring.
Up first is one of the big ones: promotional T-shirts. For decades, people have worn cotton tees as a part of any wardrobe. They are appropriate for all casual occasions, and they never go out of style. Recently, there is been a huge movement to create T-shirts with funny or clever sayings and themes. Therefore, more attention than ever has been focused on who has the coolest new tee. So this spring, it is wise to capitalize on the hype by creating the best possible T-shirt that you can for your company.Promotional T-shirts come in all different styles and prices. There are short sleeve T-shirts, sleeveless T-shirts, and even eco-friendly T-shirts (these are ideal for positioning your brand as “green”). Since the tees appeal to such a universal demographic, you can be certain to have a large degree of success with these items no matter who you give them to. Plus, you can assume that during the warm weather people will be hanging out at the beach, park, or at sporting events. So, you can expect any of these venues to be the perfect target for which to launch your T-shirt campaign.
Another great choice of promotional items for the spring is custom water bottles. Everyone knows that once the temperature gets above 60°F, people are going to start getting active and participating in sport. Physical activity leads to perspiration, and perspiration leads to dehydration. To avoid this, any exerciser needs a reliable way to contain and transport water.That is where the promotional sport bottles come into play. Once again, you have literally hundreds of different styles to choose from, so it’s best to pick the ones that you feel will best represent your brand. The idea behind custom water bottles is that you are giving athletes and bikers something that they can rely on. Once the reliability of the water bottle is associated with your brand name, people can expect your business to honor the same value.
Finally, consider going with something with some more entertainment value. How about a promotional flyer or some imprinted beach balls? Anything you can do to stir up some springtime fun will be welcomed with open arms by your potential customers. The main point of these warm weather accessories is to get your brand name into the hands of as many people as possible.So for instance, if you are at the beach there is no telling as to how many people are going to pop your beach ball around. The same goes for an imprinted flyer at the park. People tend to throw these items around large venues, and the amount of exposure you receive will be exponential. By incorporating these promotional items into your springtime branding campaign, you can really expect to take your company to the next level.
From March 11-20, one of the greatest gatherings of interactive music and film is taking place in Austin, Texas: The South By Southwest Festival. Amateur filmmakers and musicians gather from across the country at this festival to showcase their work; tens of thousands of people attend. Since all these people are gathered in one condensed location, companies take full advantage by getting as much exposure for their brand as possible.
To start, some of the larger companies with big advertising budgets sponsor SXSW. Some of the companies this year include Miller Lite, Chevrolet, AOL, Pepsi, freecreditscore.com, and Monster Energy. These companies have giant displays at the festival – extravagant direct promotions and creative ambient advertisements which make sure that they get their money’s worth.
The Pepsi Max Happy Hour station is set up to support the Breakout Band Beats Challenge at SXSW
The SXSW sponsors aren’t the only ones who are getting some exposure out of the event. Tons of other companies have stations set up which attract festival attendees. They get the attention of people by passing out promotional items or doing other types of incentive-based giveaways.
One great example is General Electric, which set up a station to relate to passersby and maintain the spirit of the event. GE created the “Carousolar”, a solar-powered carousel that people could ride on for fun. The “Carousolar” demonstrated GE’s ability to generate solar power, and channel it into something that is entertaining for people.
Next to the carousel, GE set up a solar lounge with the roofs sporting solar panels. With the accompanying slogan, “Take a break and recharge”, they were able to communicate the future direction of the company while helping to make sure that people were comfortable. GE encouraged people to check out their station by giving away a free shirt for checking in on Foursquare.
Newer companies like iwearyourshirt.com capitalized on the buzz surrounding SXSW by gaining exposure for their clients. The premise behind iwearyourshirt.com is to advertise a brand by wearing that T-shirt for a day. The CEO of iwearyourshirt.com Jason Sadler can be seen below wearing a T-shirt at SXSW to get exposure for the website PiZone.org.
If you haven’t been following along with the coverage from the SXSW festival, it is definitely worth seeing how some companies promote their brands. Plus, there is always next year to consider going to one of the coolest events on the planet!
That time of the year is here once again. The snow has finally melted, the birds are chirping, and the temperatures are beginning to rise. For tons of Americans across the country, that means one thing, and one thing only – golf. People have been playing golf for centuries as a competitive sport. However at some point, the connection was made between golf and business. Once people realized that major deals were going down between players, the golf course exploded as a venue for branding opportunities. Today, any company knows that people with money and a head for business frequent the golf course, and are often looking to make investments in good products and services. So, any way that you can get your brand name recognized by these powerful entrepreneurs and tycoons will benefit your company in both the short and long runs. Remember that the more prepared you are for these opportunities, the better chance you have of someone remembering your brand name. Ideally, a potential new client would see a promotion for your company before they even tee off, so they have 18 holes to think about what your company can offer them. You can get your brand name out on the golf course in a variety of ways. One of the most popular ways is using promotional items which are specifically related to the game of golf. These might be anything from embroidered golf shirts with your company name, to imprinted golf balls. Some other great examples are golf towels and custom hats and visors. There are literally thousands of these products available, but they all serve the same purpose – to position your company in a way that appeals to golfers. If you don’t believe what rich branding potential the golf course offers, just take note of all the advertisements you see. Sporting goods and athletic apparel companies like Nike will get their name out on the golf course every chance that they get. They will either sponsor an outing, or buy up some advertising space in the form of crowd barriers and billboards placed around the course. Financial institutions like AIG also take advantage of golf course exposure, since they know that their services will be desired by most golfers. Sure, buying a huge advertising space at the U.S. Open is probably not a realistic option. The main purpose of discussing these companies is to show that they recognize the advertising potential at golf courses, and you should too. Just stick with some simple golf products, get your company name imprinted on them, and start giving them out to golfers and attendees of golf events. Before you know it, your business will begin to grow and you will know exactly where to give the credit to: The Promotional Items Buzz.