Everyone in the promotional products industry knows that in the fourth quarter many of the year’s major business deals are made.  Your clients are going to be looking for innovative promotional products with which to motivate and reward employees and customers.  That’s why it’s important to be on your game and aware of the latest promotional product trends.

To help you prepare for the crazy year-end, the Advertising Specialty Institute (ASI) has organized its Holiday Preview Tour.  The tour, which will make stops in Los Angeles, Toronto, Atlanta and Philadelphia, will provide attendees with a spectrum of promotional product choices.  According to the ASI’s Holiday Preview Tour Web site, the tour will feature “leading ad specialty suppliers showcasing their seasonal products in a tabletop setting, along with free hot-topic education focused on ways to boost your revenue along with valuable networking.”  The tour is promised to help distributors make strong sales in their fourth quarter.

ASI's Holiday Preview Tour

Additionally, according to a press release released yesterday by ASI’s Randi Bromberg, Proforma, a top 40 distributor, will be hosting an end-buyer event in Toronto and Philadelphia.  Bromberg’s press release reports that ASI is excited about working with Proforma and about helping the distributor to develop its end-buyer program.  “With a strategic full-day schedule, exhibitors will be able to meet with Proforma Owners and their end buyers in the morning before spending quality time with hundreds of distributors during the traditional distributor portion of the ASI Holiday Preview Tour,” said Dan O’Halloran, Executive Vice President of ASI’s Distributor Services.