Archive for September, 2011
Last week, the Promotional Products Association International (PPAI) uploaded a new video to YouTube. The video, “Printed Calendars, PPAI Research 2011,” details highlights from the organization’s 2011 study on printed calendars. PPAI reports that “From the momentous to the mundane, the dates we can’t forget are recorded on our calendars. But in a world dominated by digital-everything, you have to wonder: Does the printed version of our record-keeping still have a place?”
According to PPAI, research from 1981 by the Calendar Advertising Council proved that consumers rely on printed calendars in the home and the office. “Fast forward three decades,” says PPAI, “and not much has changed.” Today, almost 80% of homes and offices use printed calendars to mark their important dates. Additionally, 61.4% of calendars at home and 76% of the calendars found in offices contain printed logos and brand names, proving that the printed record-book is still relevant in the advertising world.
See for yourself just how influential imprinted calendars are; watch PPAI’s video below:
While we may rely on our cell phones to update Facebook, take photos, and (occasionally) make phone calls, it appears that consumers are still scheduling, planning, and remembering important dates the old-fashioned way. Has your company tried using promotional calendars as an advertising vehicle?
Last week, the Advertising Specialty Institute (ASI)’s The Joe Shoe filled us in on hot promotional items for the 2012 election season. As potential candidates make their way through the preliminary debates and approach the 2012 primaries, it’s becoming clear that their promo campaigns are going to have to be impressive (and expensive) to compete. While presidential hopefuls will no doubt be employing several promotional strategies, promotional product distributors are getting ready to see a record-breaking amount of orders.
According to Reuters, the 2012 election will be anything but a shoo-in for President Obama. Indeed, his senior promotional campaign advisor told Reuters that the president is looking at a “titanic” uphill re-election battle. That’s why we’re expecting Obama and his GOP rivals to pull all the stops in preparation for voting day. According to an ASI press release, spending in preparation for the election is expected to break current records. Presidential aspirants will be implementing a variety of strategies, from tech-savvy QR codes to standard pamphlets and brochures. And it should come as no shock that postulants will also be spending record-breaking amounts on promotional items.
“PQ Media, a media research company that analyzes political campaign spending, estimates that the 2012 election spend could surpass $6 billion, far more than the $4.5 billion spent in 2010,” reports ASI. “The group estimates that … about $30 million went toward promotional products … and forecasts big increases … in 2012.” And while Americans are only just starting to educate themselves on next year’s election, the candidates are already stocking up on their promotional items of choice. Have you seen election orders come through yet? Share your thoughts!
The year 2012 is just around the corner, and that means Americans will soon be voting for a new president. President Obama’s marketing team has already begun selling t-shirts in order to raise money for his upcoming political campaign. But politicans aren’t the only ones who can sell promotional products during election season! In the most recent episode of the Advertising Specialty Institute’s ‘The Joe Show,’ Joe’s got a few suggestions for how you can tap into the market. Check out the YouTube video below:
Of course 2012 is a big year because Americans will be choosing a new president. But there are other offices available, as well. According to Joe, there are 33 seats up for grabs in the Senate, 435 seats in the House of Representatives, and 11 governorships, as well as many local positions. Joe also offers tips on how to get involved in candidates’ campaigns. Thanks for providing some insight into the political world, Joe!
The Advertising Specialty Institute (ASI) is looking for your help! The November issue of ASI’s Counselor magazine will feature an analysis of steps that distributors think are necessary to take in preparation for the future. ASI poses the following questions to promotional items distributors:
- Do you think you’re set up for success in five years?
- What are you doing today to make sure that your company’s future is solid?
If you’re a promotional products distributor and think you’re prepared for what the future has in store, then help ASI out! All you have to do is send a short E-mail to Counselor editor Andy Cohen (firstname.lastname@example.org) and you may be included in Counselor’s November issue. In your E-mail, be sure to outline your company’s strategies for tomorrow’s success. Also include your ASI number and a contact who can be reached for an interview.
So, do you have what it takes to be a ‘Distributor of the Future’?
In the most recent episode of the Advertising Specialty Institute (ASI)’s The Joe Show, Managing Editor Joe Haley shows viewers some of the hippest products available now from suppliers. The items Joe shows off in this installment of The Joe Show are unusual and unique, proving that there really is something for everyone. Check out the six-minute video below:
From heavy construction road crew jackets that are perfect for the cool autumn months to a mini-pack that can be used by literally anyone, Joe’s picks are great. What’s your favorite product featured in this episode of The Joe Show?
There’s a new kid on the block in the ad specialty industry! Counselor Top 40 supplier Gemline has partnered up with one of the biggest names in private retail, Brookstone, reports the Advertising Specialty Institute (ASI). The two companies have entered a partnership deal will introduce Brookstone to the ad specialty market. According to ASI, the new affiliation grants Gemline exclusive rights as a provider of Brookstone products within the promotional items industry.
The new business deal comes at a pivotal time of the year– just in time for the holiday season. Indeed, ASI reports that Gemline is planning to carry Brookstone products that will complement its upcoming holiday gift line. However, this is not merely a holiday season deal. Jonathan Isaacson, Gemline’s President, told ASI that supplier will be “the exclusive provider of Brookstone items” and that the categories of items that Gemline carries “will definitely grow and evolve as time goes on.”
Retailer Brookstone will also benefit from the new partnership. The deal serves as a way for Brookstone to enter the ad specialty industry and will surely create new opportunities for the organization.
It’s a well-known fact that companies often attempt to elicit an emotional response in order to persuade us to buy. For example, Coca Cola is known for creating ads that give us chills. But how can we use this strategy in the promotional items industry?
The Advertising Specialty Institute (ASI) published a YouTube video today entitled “Emotional Triggers to Move Your Clients to Buy – Advantages Hot Deals Sales Tip of the Week.” In the new YouTube flick, Advantages’ Editor Kathy Huston explains just how to sway buyers with emotion. Check out the video below:
So at which heartstrings should you pull? According to Huston, “…Research shows that fear is the leading emotion in buying decisions. If you are able to help a buyer overcome fear of price, fear that she’ll lose her job if she spends too much, or fear of the unknown, you’ll be that much closer to a sale.” We definitely appreciate Huston’s advice! We look forward to seeing more Coca Cola-esque, emotion-stirring promotional items.