Couldn’t make it out to Orlando, Florida for the 2012 Advertising Specialty Institute (ASI) Show?  Not to worry — the folks at ASI continue to regularly post content on the organization’s YouTube page!  Today, ASI’s Chris Ruvo interviewed Mark Graham from Rightsleeve, a promotional design agency, following his ASI Show educational seminar.  The topic?  Low-cost (or free) ways to build your business.

Graham’s got three tips for how to keep costs low while growing your business:

1.  Facebook

Most within the promotional items industry already have a Facebook page, but are you using it correctly?  “People who mine that social graph are really able to get huge rewards,” said Graham.  It’s a powerful business tool.

2.  End user shows

An end-user show, at which end users are invited in to view new and upcoming lines, can be hosted for free.  Hold a show in your office; not only does everybody get a sneak-peek at the new items, but it’s also a great networking opportunity!

3.  Make people smile

Simply put, people buy from people they like.  Showcase your company’s personality and culture, and give people a reason to smile, and it will go a long, long way.

Check out the entire video below: