Buzz Worthy
Archive for February, 2012
Backstage Pass: Stiches Swimwear Shoot
0457 days
Ever wish you could see what happens behind the scenes at a swimwear photo shoot? Thanks to the Advertising Specialty Institute (ASI), you can now see exactly what went on backstage at Stitches magazine’s bathing suit photocall. Check out the video below, hosted by Stitches Editor Nicole Rollender:
As you can see, a lot of work goes into such a photo op. From selecting the perfect location to prepping those beautiful models, a shoot can begin as early as 6 a.m. and last all day. Subjects not only don the season’s hottest bikinis and swimming trunks, but also bags, hats and more. After all, according to Rollender, “What’s key is really creating head-to-toe looks for your clients.”
In the end, it will all pay off in the form of a gorgeous cover story for Stitches magazine. Look for the swimwear issue which will be out in March!
Top Supplier 3M Promotional Markets Names New CEO
0465 days
3M Promotional Markets, a “Counselor” magazine Top 40 supplier, announced big news last week. The hugely successful company, which has increased its sales by 40% in recent years, has named a new CEO to replace retiring George Buckley.
According to the Advertising Specialty Institute (ASI), Inge Thulin, who is currently 3M’s chief operations officer, will step in as CEO on February 24, 2012. At that point, Buckley will serve as the company’s chairman until May 2012.
Up until 2011, Thulin served as the company’s executive vice president of international operations. He promises to maintain an aggressive approach to acquisitions as well as to new product development. ASI reports that “Already, besides its trademark Post-its and Scotch Tape, 3M manufactures thousands of other items, including televisions, security systems and cleaning products.”
We’re excited to see where Thulin takes 3M in 2012!
Relive the PPAI Expo 2012
0468 days
It’s the industry’s largest, most-attended trade show. It took place at the Mandalay Bay Convention Center in stunning Las Vegas, Nevada. It brought together top-notch suppliers with curious distributors. But perhaps the most memorable part about the PPAI Expo 2012 was how much fun it was!
Now, you can relive the wildly successful event. The Promotional Products Association International (PPAI) has uploaded a recap video of the PPAI Expo 2012 onto its YouTube page. Check out the clip below!
I recognize at least few familiar faces in the video — did you attend the PPAI Expo 2012?
ASI Dallas: Everything Really Is Bigger in Texas
0472 days
Last week, the Advertising Specialty Institute (ASI) Dallas Show broke records, proving that everything really is bigger in Texas.
According to an ASI media release, ASI Dallas’ attendee list grew to 1,556 distributors this year, making it an all-time high. And that’s no surprise — as the industry continues to grow, more distributors are attending the ASI Show in hopes of networking with top suppliers, viewing the best new products, and attending top-notch educational seminars.
Overall, over 800 distributors sat in for educational sessions. A favorite among attendees was “The Industry’s Biggest Speed Networking Session.” But the best part about the ASI Dallas classes is that, according to the media release, “All sessions were eligible for credits toward BASI (Bachelor of Advertising Specialty Information) and MASI (Master of Advertising Specialty Information) certification.” High enrollment shows us that the industry certification is a valued one.
There was also an increase in the number of suppliers that participated in this year’s show. ASI reports that ASI Dallas saw 125 new suppliers in 2012. This is great news for both distributors and suppliers — after all, “Partnering suppliers with distributors helps promote success within the industry and is the primary goal of ASI.”
Did you make it to the ASI Dallas show? What are your thoughts?