Archive for April, 2012
Are you familiar with the Promotional Products Association International’s Code of Conduct? It’s “a statement of principles. It is what a supplier would hand to a distributor and what a distributor would hand to an end buyer when an end buyer expresses those expectations,” according to PPAI.org. If you work within the promotional items industry, watch the following video:
While there is no law in place for adopting the PPAI Code of Conduct, it could be a great option for your copmany. PPAI asserts that “there is remarkable similarity among those that have been adopted. Many of them draw from working conditions standards that have been put forth by various international entities, government as well as non-governmental.” Why wouldn’t your company want to commit to ethical and responsible conduct?
As Promotions East prepares for its June 3 – 6, 2012 trade show, industry professionals are beginning to promote the big event.
Touted as “The Industry’s Premier East Coast Event,” the trade fair is sure to be bigger than ever. It will take place at the Atlantic City Convention Center in Atlantic City, NJ. The show will feature new marketing concepts, stand-out products, the industry’s top suppliers, and informative educational seminars.
Check out the bumper sticker Promotions East sent out to advertise the event and its associated contests:
According to the direct marketing piece’s instructions, if you stick the ad on your car and post a photo on Facebook, you’re eligible to win a free hotel stay during Promotions East! But that’s not all; if your vehicle is spotted at the trade show with the sticker attached, you could win a $15 gas card!
Will you be attending Promotions East?
Think back to when you were a kid in art class. Your favorite writing utensil, above any colored pencil or paint brush, was the scented pen or marker. Fragranced pens tickle the senses, transforming a visual experience into so much more.
One promotional items company, ePromos, has signed an agreement with SNIFTY scented pens to introduce its product to the industry and to be an exclusive promotional scented pens distributor. According to a press release, “Businesses can now incorporate scents into their promotions to create more memorable and engaging experiences.” ePromos is pitching the new product as a fun twist on the classic pen.
To roll out its new line of promotional scented pens, ePromos will initially offer 10 varieties: Honeysuckle, strawberry, chocolate, watermelon, bubblegum, fruit punch, vanilla, cherry, caramel and coffee.
Do you think the scented writing utensils will be a hit for the promotional products distributor?
If there’s one thing we can agree on, it’s that the seasons of spring and summer are all about fun. Therefore, promoting your business using quirky and cool items is a great idea in the coming months! For a look at some fun, new products, let’s watch a clip from the Advertising Specialty Institute’s ‘The Joe Show’:
One favorite product that Managing Editor Joe Haley shows off is the pop-up map, ideal for tourist attractions and upcoming occasions. The tourism industry strives in the warm months, meaning now’s the perfect time to invest in these eye-catching giveaways.
The wet dye scarfs feature a gorgeous pattern that will certainly grab everyone’s attention. It can be imprinted with your company’s information just like other promotional items, too.
Also showcased in the latest episode of ‘The Joe Show’ are the accordion style binders, fruit-infused water bottles, and game day socks.
What’s your favorite item from Joe’s collection of giveaways?
If you’re a supplier or distributor within the promotional items industry, chances are you struggle, at least to a certain degree, to get noticed. The industry is constantly growing and expanding, and it may take some time to build your brand and get recognized. But one way to do so is by guest blogging on other sites.
According to SEOMoz, a Web site that allows companies to effectively manage their SEO and monitor their social media, “Guest blogging and guest authorship across websites other than your own is a fantastic strategy to build your brand, get in front of new people, earn some links back to your site, and earn the recognition from other communities that can lead to all sorts of good marketing opportunities in the future.” But how can you keep it high quality and make it worthwhile? SEOMoz’s Rand Fishkin offers the following advice:
- Pitch to write for blogs within your niche
- Pay attention to Web sites’ Domain Authority, Page Authority, and other metrics that may be helpful
- Try to gauge how big of an audience a blog has
- Be wary of blogs that seem to take guest posts from everywhere; they’re more likely low-quality and may not help you at all
- Build relationships first, reach out about guest blogging after
- Optimize content for the blog’s audience
- Incorporate embeddable content that reference back to your site
Here at Promotional Items Buzz, we’re happy to work with you on creating a guest blog post. If this is something you might be interested in, feel free to leave a comment! Together, we can create a supportive community within the promotional items industry.
When choosing promotional items, a lot of companies and people first want to know how effective a product will be. How do you find and deliver that information? You can look through your records to find which giveaways are top-sellers. You can even compile customer feedback to determine which handouts were well-received. But sometimes you need information that’s more concrete; sometimes you need some good, old-fashioned research.
Promotional Products Association International (PPAI) is dedicated to being “your research authority.” PPAI Research will soon unveil its Writing Instruments Study, providing answers to your hard-hitting questions about writing instruments – like pens and pencils – which are used commonly as corporate gifts, at trade shows, and more.
Check out the clip below for a sneak peek at some interesting stats from the upcoming study!