Archive for June, 2012
On Tuesday, June 26, the promotional items industry received global attention as The Wall Street Journal’s front page featured a profile of Advertising Specialty Institute (ASI) Chairman Norman Cohn.
According to ASI, the piece covers “the undeniable ROI of ad specialties and the power and reach of a vital industry that employs over 400,000 people across North America.”
Cohn is the perfect individual to represent the industry; since he was 19-years-old, he has nurtured it. Today he has been leading ASI for 50 years.
ASI President and CEO Timothy Andrews asserts: “I think [the] piece is incredibly positive and, along with all the other coverage we’ve generated, presents enduring evidence of the brand-building business tools at the heart of our industry. I couldn’t be prouder.”
How do you discover the promotional items industry’s best places to work? One industry publication is going on a nationwide tour to do just that.
Counselor magazine kicks off its second annual Counselor Best Places to Work Road Tour next week and will visit 17 different promotional items companies across the country and even into Canada. Editors Melinda Ligos, Andy Cohen, and Joe Haley are all determined to figure out one thing: “What do these companies do that makes their employees want to come to work every day?”
According to Counselor, the Counselor crew will encounter “cool workplaces, fun offices, and unique business environments” throughout their trip. In fact, last year they saw everything from a Hawaiian Luau to live music at industry locations.
We’re excited to see which promotional items businesses really are the best places to work!
A word to the wise for those within the advertising specialty industry: Be careful this election season. One distributor, Washington Promotions & Printing Inc., will soon face a legal dispute with the Barack Obama re-election campaign.
Counselor magazine reports: “The suit claims the website [Demostore.com] – which sells apparel, buttons and bumper stickers with the campaign’s signature ‘O’ and ‘rising sun’ logos – is ‘creating consumer confusion’ and ‘competing unfairly’ with Obama’s official branded items.”
The company’s owner, Steve Schwat, told Counselor magazine that he’s disappointed with lawsuit. Schwat asserts that even the Obama offices themselves have ordered materials from Demstore.com.
Still, the campaign seeks to stop Schwat’s website from selling branded Obama items, claiming that “it loses monetary contributions when supporters purchase Obama gear from Demstore.com and it also misses out on a chance to collect contact information from people buying merchandise, hurting future fundraising efforts.”
Do you think the Obama campaign has an argument?
People always seem to question the worth of promotional items, even though study after study proves these giveaways to be effective for promoting a brand. Do companies fully take advantage of this unique advertising medium?
According to one study by the British Promotional Merchandise Association (BPMA), they’re beginning to. Since last year, marketers have begun to rely more heavily on promotional merchandise to disseminate their message. Marketing Week UK reports that almost half of marketers involved in the research upped spending on promotional items since the last fiscal year. More importantly, a whopping 83 percent of senior marketers hope to increase or maintain their use of promotional items in the future.
When asked why promotional giveaways are important, marketers gave two main reasons:
- They target audiences effectively
- They offer long-lasting brand exposure
Do you agree or disagree?
Last week, The Walt Disney Company took a big step toward preventing and hopefully defeating America’s child obesity epidemic. Disney has placed restrictions on commercials for junk food during its television and radio shows, as well as on its websites.
According to Ad Age, Disney’s new guidelines match federal standards: “Snacks shouldn’t have more than 150 calories per 1-ounce serving, for example. Juice shouldn’t have more than 140 calories per 8-ounce serving; added sugar is only allowed for cranberry juice, up to 5 grams in a serving.”
And Disney won’t stop there. Counselor magazine reports that “…it will also reduce the amount of sodium by 25 percent in the meals served to kids at its theme parks, and create public service announcements promoting child exercise and healthy eating.”
It’s a smart move for Disney, whose healthier products will appeal to parents who want their kids to eat better. But more importantly, it shows that the folks at Disney realize how influential the brand really is. “The emotional connection kids have to our characters and stories gives us a unique opportunity to continue to inspire and encourage them to lead healthier lives,” said Disney CEO Robert Iger.
How do you think Disney’s decision will affect the company’s bottom line?
What are the hottest new products in the promotional items industry right now? The Advertising Specialty Institute (ASI)’s Joe Haley showcases six brand new giveaways that your clients are sure to love in the newest episode of “The Joe Show.” Check out the video below!
My favorite item is the customizable wooden nickel. Haley suggests some really unique ways of utilizing the token, but I’m not giving it away. You’ll have to watch the clip to learn more!
Which item in this episode of “The Joe Show” stands out most to you?