On Tuesday, June 26, the promotional items industry received global attention as The Wall Street Journal’s front page featured a profile of Advertising Specialty Institute (ASI) Chairman Norman Cohn.

The Wall Street Journal

According to ASI, the piece covers “the undeniable ROI of ad specialties and the power and reach of a vital industry that employs over 400,000 people across North America.”

Cohn is the perfect individual to represent the industry; since he was 19-years-old, he has nurtured it.  Today he has been leading ASI for 50 years.

ASI President and CEO Timothy Andrews asserts: “I think [the] piece is incredibly positive and, along with all the other coverage we’ve generated, presents enduring evidence of the brand-building business tools at the heart of our industry. I couldn’t be prouder.”