We’ve still got quite a bit of time until the 2016 presidential election, and Hillary Clinton hasn’t yet decided whether or not she’ll even run. But members and supporters of super PAC Ready for Hillary are already scheming.
According to the Atlantic Wire, Ready for Hillary met in New York City last week to conference on how to engage voters. But what’s most interesting (to promotional products folks, at least) is the amount of Hillary-themed swag that’s already available. Take a look at some of the products below. (Images courtesy of ReadyForHillary.com.)
What do you think — is it too early for Hillary Clinton merchandise? And could her online store of promotional products give her the edge she needs in 2016?
What’s the best way to get distributors to sell your product? Show them the ropes. At least that’s what Norwood & BIC Graphic are counting on.
According to Promo Marketing magazine, it’s teamed up with Norwood & BIC Graphic to offer a free webinar, “How to Sell Awards and Recognition.” The hour-long session will be headed by Eileen Lynch, Norwood & BIC Graphic’s east regional manager. Lynch will share everything audiences need to know about these products, including:
- The benefits of promotional awards
- Opportunities for selling awards
- Market trends
- How to build a business program
The webinar will be moderated by Colleen McKenna, marketing manager for Promo Marketing, and is scheduled for tomorrow, Nov. 6, at 2:00 p.m. You can register here.
McDonald’s is swapping out its Happy Meal toys for books in the first two weeks of November to bring attention to National Family Literacy Day.
According to a press release, the American fast food chain will give away more than 20 million books beginning on Nov. 1 to families across the U.S. Four limited-edition books, branded with McDonald’s Happy Meal characters, will be available. McDonald’s hopes the promotion will bring “nutrition, imagination and play to life in a fun way.”
BusinessWeek reports that the branded books (including Spanish-language versions) will also be available at HappyMeal.com and McDonalds.com.
Will kids be thrilled to find a new book in their Happy Meals? It’s hard to tell. According to the Los Angeles Times, a similar program which was launched in England tested “overwhelmingly positive,” with 90 percent of parents hoping to see more McDonald’s book promotions.
What do you think? Will McDonald’s Happy Meal Books promotion win over children — or just mom and dad?
Did you order a few too many t-shirts for your event? If you’re stuck with leftovers after the fact, don’t trash them. Instead, do what the Knox County Romney Campaign in Tennessee did: donate them to charity.
According to Promo Marketing magazine, unused promotional shirts for Mitt Romney’s 2012 presidential campaign were donated to The Orbit Village Project. “More than 200 of the school’s students received one of the shirts,” the magazine reports.
What other types of promotional items can you donate?
- Promotional pens & pencils are perfect for schools
- Bring extra branded toys to children’s hospitals
- Drop off food at your local food pantry
If your promotional items company focuses on wearables, the Advertising Specialty Institute (ASI) has some great news for you. The organization is predicting that 2013 will be a big year for products like t-shirts, hoodies and more.
According to ASI, the wearables industry has a few things going for it right now. First, average order size for apparel is up. That means people are choosing larger quantities of products to hand out to their customers, clients and employees, etc. Second, buyers are reporting that they have more money to spend as budgets begin to relax.
How can you take your apparel sales to the next level in 2013? ASI offers the following tips:
1. Focus on quality
Although cost is still a primary concern, buyers are beginning to consider quality and style as very important again. “The shift in buyer taste has helped increase the average dollar size of industry apparel orders, resulting in more revenue for distributors,” reports ASI.
2. Show off your brands
Clients want to know that the products they’re buying are high quality. That’s why your brand-name items are going to do well in 2013. “[The people I work with] like to have the branding of the apparel on their shirt in combination with their brand because it adds prestige,” Matt Gledhill of Walker Advertising told ASI.
3. Offer athletic apparel
Did you know that shirts that are antimicrobial, odor-resistant and moisture-wicking have become extremely popular in recent years? Many distributors have found that performance shirts are in high demand. ASI says it’s due to their exclusive features, buyers’ expanding budgets and clients’ sporty lifestyles.
Have you noticed these trends, as well?
For more tips, check out ASI’s “Wearables” Sales Forecast 2013.
In the promotional items industry, it’s important to understand which products sell. If you’re a supplier, you’ll want to know which items to offer to distributors. And if you’re on the distribution end, you’re interested in what your customers really want.
So what category of products is most popular? According to the Advertising Specialty Institute team blog, “distributors sell shirts the most, to the tune of 1/5 (20%) of all industry revenue.” Whoa!
Bags, writing instruments, other wearables and caps help round out the top five products sold by distributors.
What do you think about these numbers? Are you surprised that apparel sells so well? Share your thoughts!
They say there’s no such thing as bad publicity, right?
Last week, cable network BET sent a promotional package to CBS radio stations in Los Angeles. The box, which contained a promotional item to advertise the channel’s new talk show, “Don’t Sleep!” was said to be beeping when it arrived. The suspicious delivery spurred havoc at three radio stations owned by CBS.
The 27-story building was evacuated at approximately 10 a.m. PST, as a bomb squad was brought in to assess the situation. Radio reporter Pete Demetriou told Variety that the suspicious parcel was actually just a promotional alarm clock.
Still, Demetriou asserted, it was important to ”follow protocol” to ensure the safety of CBS staffers.
If you are searching for promotional items, chances are you are looking for something useful, unique and affordable. What product fits the bill while also being super-trendy?
Advertising Specialty Institute (ASI)’s Wearables magazine Editor C.J. Mittica explains how you can make a big impact with promotional silicone watches:
As you can see, there are several different types of custom silicone watches. While inspired by Lance Armstrong’s Livestrong bracelet, this product’s incorporated watch makes it really stand out. Do you see this trend taking off?
Whether or not you’re a fan of politics, there’s one thing everyone within the ad specialty industry can agree on: The conventions bring some really cool promotional items.
The Advertising Specialty Institute (ASI) shared photos from the Democratic and Republican National Conventions. Let’s look at some of the best products:
Promotional drinkware at the Republican National Convention
Promotional t-shirts at the Republican National Convention
Custom water bottles at the Democratic National Convention
Promotional buttons at the Democratic National Convention
What do you think of the political promotional items? Any favorites?
In politics, distributing logoed products is nothing new. With hundreds of millions of dollars spent on giveaways leading up to a big election, one can’t help but wonder: Can promotional items really help sway voter opinion?
According to the Advertising Specialty Institute (ASI) and Counselor magazine, items like branded apparel certainly do have an impact: “more than two-thirds (67.4%) of respondents have taken an action as a result of receiving a promotional item, with more than half visiting a candidate’s website.”
A smaller percentage of both men and women — 34 percent and 24 percent, respectively – said that they’re more likely to vote for a nominee after receiving a political giveaway. Furthermore, the study revealed that nearly 25 percent of Democrats have contributed money to a campaign after receiving a promotional giveaway. So while website hits and donations don’t necessarily equal a vote, ASI’s findings do highlight the importance of promotional items in raising awareness for a candidate and his or her fundraising efforts.
“It’s clear from ASI’s election survey results that candidates need to pay close attention to how they brand their campaigns and get out their core messages, since what they choose to sell or give away can sway voters to pull a lever, give money – or choose the other guy,” ASI president and CEO Tim Andrews said.
Have you ever voted based on a promotional item you received?