Posts tagged ASI
The Advertising Specialty Institute’s (ASI) Counselor magazine has announced the 85 best places to work. Topping the list this year is Crystal Impressions by Seaena.
Each year, Counselor sets out to find out which promotional products companies are the best. According to ASI, they look for businesses “where employees simply love coming to work every day.”
The 2013 list was unveiled at the Counselor Best Places to Work Conference on Thursday, Nov. 21 at the Bacara Resort & Spa in Santa Barbara, California. This year marks Seaena’s second topping the list.
Other noteworthy companies that made the list include Proforma Albrecht & Co. (#2), iClick (#12), ePromos Promotional Products (#36) and Motivators (#73). See the full list here.
Let us know what you think by leaving a comment.
Good news for promotional products companies this holiday season: Employers are spending more on corporate gifts.
According to a new survey, companies plan to spend more per-gift in 2013 for employees, clients and prospects. Advertising Specialty Institute (ASI) reports that “Gift cards still rank the highest among gifts from both employees and clients, but food and beverages, apparel and calendars also remain popular choices.”
Businesses large and small are not only beginning to loosen their budgets, but they’re also realizing the importance of recognizing and thanking employees.
Distributors should spend more time communicating with customers this holiday season to encourage the use of promotional gifts. “Don’t just present last year’s selections and see if they want to re-order. Tell them it’s time for an upgrade; show ‘good, better, best’ options of what you think might work for them,” ASI suggests.
What’s your company doing differently this holiday season?
A new survey has found that nearly 1/5 of U.S. workers would pass up an office party in exchange for a corporate gift.
The new numbers are courtesy of Lands’ End Business Outfitters, which recently wrapped its 2013 Holiday Business Gift Survey. The Advertising Specialty Institute (ASI) reports that “The percentage of employees preferring a holiday gift grew 12% compared to one year ago.” Wow!
What else did the survey discover?
- The best time for corporate gift shopping is now through November 30
- Employers most often give out branded apparel (42%), gift cards (28%) and bags/totes (27%)
- Employees would actually prefer to receive a cash bonus
What about your staff members? Would they rather attend a party, receive a corporate gift or get a cash bonus? Let us know.
SAGE’s MAPPS expo, which for years took place in Dallas, Texas, will be replaced by a new Advertising Specialty Institute (ASI) trade show in 2013.
According to an ASI media release, The ASI Show will “fill a gap in the August show schedule with the new Promotions Southwest expo at the Irving Convention Center in Dallas, Texas.” ASI reports that Dallas’ Irving Convention Center is a “state-of-the-art venue.”
Promotions Southwest will take place on August 12, 2013, and will support area industry professionals who expressed interest in a show to replace the MAPPS expo.
The Identity Group CEO Bob Black told ASI that the event will be “the perfect opportunity to maintain sales momentum going into the third and fourth quarters giving distributors the chance to meet with quality suppliers in a beautiful new venue.”
Interested parties can contact Karen DiTomasso at email@example.com or at 215-953-3768. Distributors are invited to attend Promotions Southwest free of charge.
Last week, the Advertising Specialty Institute (ASI) launched ESP Websites Company Stores — a new way for distributors to create online stores branded for customers.
Promotional items distributors can use the tool to quickly build customized company stores for sales prospects. “Potential clients can easily review the online store – stocked with products sporting their own logos – and immediately see promo products in action, advertising their brand, promotion, event or product,” according to an ASI media release.
1. On-the-spot branding: Upload a client’s logo to see it applied to sample-ready products.
2. Store templates: Website templates are available in nine colors.
3. Merchandising options: Choose up to 10 product collections for a home page.
4. eCommerce shopping cart: Making an online payment has never been easier.
For more information on ESP Websites Company Stores, click here.
It’s that time of year again: Companies are determining just how much they can afford to spend on corporate gifts for employees and clients. And perhaps not-so-surprisingly, employers are planning to spend less than they did in 2011.
An Advertising Specialty Institute (ASI) press release reveals that surveyed companies will spend an average of $26 per person on client gifts this year and $42 on each employee. “Spending is down slightly from last year, when companies spent an average of $30 per client and $43 per employee,” reports ASI.
Still, that businesses are willing to splurge on holiday gifts is telling, especially in this time of economic uncertainty.
Which items will be distributed this season? ASI reports that food baskets and other branded food gifts continue to reign supreme in 2012. However, products like gift cards, writing utensils and calendars are also popular this year.
Is your company sending out corporate gifts this year?
What’s the best part about a traveling trade show? It comes to you!
Guess who’s coming to town this January? According to a Save the Date email sent out by the Advertising Specialty Institute (ASI) today, The Advantages Roadshow is hitting the Northeast Jan. 21 – 25, 2013.
Take a look at the schedule:
Jan. 21 | Boston, MA | The Westin Waltham 70 3rd Avenue
Jan. 22 | Long Island, NY | Sheraton Long Island Hotel
Jan. 23 | Secaucus, NJ | Crowne Plaza Meadowlands
Jan. 24 | Philadelphia, PA | Hilton Philadelphia City Avenue
Jan. 25 | Baltimore, MD | Double Tree by Hilton Baltimore North – Pikesville
If you’re a promotional products professional in the Northeast, don’t miss this big opportunity! Not only is the show free, but it features some of the industry’s top suppliers, like Bodek and Rhodes, Broder and more. Plus, attending earns you five ASI Education Credits to use toward your ASI Certification!
Check out the Advantages Roadshow’s full schedule (including areas outside the Northeast) here.
The Advertising Specialty Institute (ASI) — one of the promotional items industry’s leading organizations — has done it again! Today, it announced that three of its publications earned 2012 Eddie Awards from Folio: magazine.
According to a media release, receiving an Eddie Award is one of the industry’s biggest honors. ASI’s three winning magazines beat out over 2,000 other nominees.
How did they place?
- Best single article, “Best Places to Work Road Tour,” September 2011, Silver
- Best series of articles, “State of the Industry 2011,” Bronze
- Best single article, “Build a Better Business Card,” February 2012, Bronze
- Best single issue, September 2011, Bronze
“I’d like to congratulate our editorial team on a huge 2012 winning streak,” said ASI president and CEO Timothy M. Andrews in a statement. “We have, without a doubt, the most talented B-to-B editorial and education team in the nation, and I’m mighty proud of the hard work everyone on the team puts into each and every issue, making sure our readers benefit from insightful reporting and quality design.”
Please help us congratulate ASI!
The Advertising Specialty Institute (ASI) has done it again! The promotional items organization announced today that it has already received more than 100,000 pre-orders for its 2013 Spring Idea Showcase Catalog.
The catalog, which comes envelope-ready, is available now! What will you find inside?
- More than 350 products from over 50 suppliers
- Promotional ideas for special events
- Free digital version with purchase
“Whether you’re on the lookout for a quirky new product or a reliable best-seller, the 2013 Spring Idea Showcase catalog is sure to help you shake up your marketing mix,” said ASI president and CEO Timothy M. Andrews. Additionally, according to Andrews, this year’s catalog features more campaign ideas than ever before.
Have you ordered your copy yet?
If you are searching for promotional items, chances are you are looking for something useful, unique and affordable. What product fits the bill while also being super-trendy?
Advertising Specialty Institute (ASI)’s Wearables magazine Editor C.J. Mittica explains how you can make a big impact with promotional silicone watches:
As you can see, there are several different types of custom silicone watches. While inspired by Lance Armstrong’s Livestrong bracelet, this product’s incorporated watch makes it really stand out. Do you see this trend taking off?