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Posts tagged ASI
Survey Says: Promotional Products Industry Continues to Grow
026 days
Did you know that the advertising specialty industry has grown for eight straight quarters? That’s based on distributor sales research released earlier this week by the Advertising Specialty Institute (ASI).
According to an ASI press release, total industry sales amounted to $18.5 billion in 2011, a growth of 6.2% from 2010. In the fourth-quarter of 2011 alone, sales increased by 6.5%, making it the biggest increase since the year’s first-quarter.
The research provides some reassurance in a time of economic uncertainty. According to Timothy M. Andrews, ASI President and CEO, “This latest ASI sales survey proves the ad specialty industry continues a strong rebound begun two years ago on the heels of the worst economic downturn in recent history.” Distributors are looking forward to a successful 2012 for what Andrews calls “a recession-proof industry.”
Let’s look at some of the most noteworthy statistics:
- 85% of major distributors reported an increase in sales, as did 70% of distributors overall
- The fourth quarter of 2011 was particularly successful for distributors; more than 50% saw an increase in sales
- Over 75% of distributors are optimistic about sales growth in 2012
Do you think ASI’s research is accurate? Share your comments below!
Exclusive Interview: Twitter Co-Founder Biz Stone
043 days
It’s almost impossible to run and operate a successful online business without also updating a connected Twitter account. Twitter, arguably the most successful social networking service and microblogging platform, helps brands gain exposure, communicate with customers, and gain new clients. Imagine being able to hear directly from one of the social networking platform’s co-founders? Promotional items suppliers and distributors got the chance today, thanks to the Advertising Specialty Institute (ASI).
This morning, everyone’s favorite radio personalities got to speak with Biz Stone, one of the founding fathers of Twitter. Did you miss this morning’s interview? No worries at all; you can access an archived version of ASI Internet Radio’s conversation with Stone here.
Check out the exclusive interview today!
ASI Ugly Sweater Contest
061 days
by Brandon
in Promotional Items
Face it: It wouldn’t be the holidays without some ridiculously ugly sweaters. In the past, they’ve been reserved for grandparents and fashion victims.
But awful holiday knitwear has actually become cool; many people take part in ugly sweater parties, contests, and more. This year, the Advertising Specialty Institute (ASI)’s Editorial Department held an ugly holiday sweater competition of its own. Let’s take a look at some of the nominees:
Those are some pretty foul-looking sweaters! To view the full list of nominees and to cast your vote for the ugliest, click here. Thanks for the laugh, guys!