The United States Census has many questions for us. But hey there big shots, I’ve got a question for you. Who does your advertising? Because this years Census program was promoted with engaging commercials and fun, effective promotional items. But have they helped to encourage people to sign their census forms? It’s yet to be calculated.

After a period of time, Census representatives are directed to the addresses of those who have not yet filled out their forms. They’ll come around with a nice census water bottle and ask if you’d kindly submit your form. Seems pretty appealing to me. Depending on the promotional material I might just sign a deal with the Devil- if he were to show up at my front door with Hell promotional items of course.

Census Promotion

Census Promotional Items

So how exactly is the Census marketing? By getting out there with Census logo items and targeting audiences through their commercials. Minorities who have records of not sending in their forms have been specifically geared to in these census commercials in hopes to gain greater knowledge of the people in the United States.

Census Advertising Promotional Fan

Census Promotional Fan

What promotional items is the census using? Cute fans that read, “Be Counted In 2010.” Cool tumblers and jotters imprinted with the Census logo, to name a few.

My favorite Census spot so far has to be this ridiculous but radically effective “Luda On The Block,” census video. Check it out because Ludacris promotes 2010 Census in New Orleans only once.

However, great advertising comes at a great cost. One blog predicts that about One Billion dollars were spent on the promotional swag alone. Worth it? I guess we’ll know better once the forms are in and our political leaders make decisions based on the statistics.