Buzz Worthy
Posts tagged eco-friendly products
Is the Promotional Items Industry Still Green?
1311 days
Is your promotional products company still selling eco-friendly items?
According to Counselor magazine, an Advertising Specialty Institute (ASI) publication, the demand for green products has begun to decline. Cathy Cummings, supplier relations manager for AIA Corporation, told Counselor that the decrease in requests for eco products is due to the high price. “With the economy in such a fragile state, the average consumer isn’t going to pay more for a product just because it’s green,” Cummings said.
What kind of green shoppers are there? According to Colette Chandler, a green marketing expert,”there are two types of buyers who purchase eco-friendly goods: those who do so only when it’s financially viable, and those who think of the environment before any purchase and are willing to pay more for items that are truly green.” The good news is that the latter group is said to be on the rise.
But customers are also becoming more conscious of what truly is environmentally-friendly. For example, consumers are becoming more and more familiar with the term “greenwashing,” which is the practice of exaggerating or flat-out lying about how eco-friendly a product or line of products is.
The solution? Offer affordable products that are 100 percent green if you want to appeal to eco-aware customers.
Significance of Going Green
01150 days
by Brandon
in Promotional Items
Guest Blog from Promo Direct
Living in a healthier and better environment is beneficial for all. It is important to take necessary actions to make the environment more sustainable as increasing global warming has become the most crucial environmental concern of the present time. Difficulty in tackling the hazards created by the diverse effects of global warming has put the planet at a greater risk than ever before. Going green is one of the best and effective ways to deal with this concern. Small actions lead to big changes, and thus, small efforts put by each person can help in creating a greener environment.
Go Green Ribbon
Different initiatives have been taken to prevent environmental damage. Conservation of water and energy are on the priority. Immense use of plastic must be prevented as it will help in reducing pollution in an effective way. Cultivation of plants and trees is a need of the time. Limited and efficient use of electricity and electronic products in daily life will be of a great help in making the environment look greener.
To become accustomed to a greener lifestyle is practical to a great extent as adapting green habits help you improve you health in a considerable manner. Hence, going green is easy and one of the easiest ways to go green is to use eco-friendly products.
Eco-friendly products help in preventing environmental damages and are recyclable. Recyclable material is inexpensive and is available in sufficient quantities. Giving away these eco-friendly products as promotional items is a good idea to support the cause. Various kinds of eco-friendly business gifts or corporate gifts like wooden cases or bags made out of wooden fiber can serve the purpose. Giving away such promotional items helps is generating awareness and spreading the message of going green in a significant way. It also shows that you care about the environment and trying to make your contribution towards achieving well-being of the planet.