Posts tagged eco-friendly products
Is your promotional products company still selling eco-friendly items?
According to Counselor magazine, an Advertising Specialty Institute (ASI) publication, the demand for green products has begun to decline. Cathy Cummings, supplier relations manager for AIA Corporation, told Counselor that the decrease in requests for eco products is due to the high price. “With the economy in such a fragile state, the average consumer isn’t going to pay more for a product just because it’s green,” Cummings said.
What kind of green shoppers are there? According to Colette Chandler, a green marketing expert,”there are two types of buyers who purchase eco-friendly goods: those who do so only when it’s financially viable, and those who think of the environment before any purchase and are willing to pay more for items that are truly green.” The good news is that the latter group is said to be on the rise.
But customers are also becoming more conscious of what truly is environmentally-friendly. For example, consumers are becoming more and more familiar with the term “greenwashing,” which is the practice of exaggerating or flat-out lying about how eco-friendly a product or line of products is.
The solution? Offer affordable products that are 100 percent green if you want to appeal to eco-aware customers.
Different initiatives have been taken to prevent environmental damage. Conservation of water and energy are on the priority. Immense use of plastic must be prevented as it will help in reducing pollution in an effective way. Cultivation of plants and trees is a need of the time. Limited and efficient use of electricity and electronic products in daily life will be of a great help in making the environment look greener.