Posts tagged google logo
Google landed the 7th spot in the Best Global Brands of 2009. In honor of the branding super powers 25% climb up the list, I’m going to share the top 3 things that Google will do for you.
1) Google will hook you up On-the-Go without a Smart Phone.
Almost 50% of all phones sold in 2000 were smartphones, but I’m holding on to my standard cell phone. You may think life can’t go on without your smartphone, but I’ve got a secret to share. You can get many of the same perks a smartphone has by using Google SMS.
I use Google SMS a few times every week and in some cases, daily. Among its many features, you can get directions, sports scores and updates, movie times, weather forecasts, product details and flight information. For a complete list of Google SMS features check out the Google SMS Interactive Demo.
Using Google SMS is a breeze. Just type in the information you’d like and send it to GOOGLE (466453). That six digit number has gotten me home from Brooklyn at 3 a.m., has prepared me for an unexpected snow storm and has even directed me to the closest gas station when I was tiptoeing on empty.
I feel that Google SMS gives me all of the special features a smartphone has without distracting me. Applications are offered on phones to make life easier, however, many of them seem to take away from life. With Google SMS, I get the information I need when I need it, without the temptation of updating my twitter or searching the web.
2) Google will give you a Pilots License and send you Soaring.
When Google Earth was first launched, people worldwide were mesmerized. Satellightes allow you to zero in on your actual home. I’ve enjoyed searching addresses and finding hot spots like Disney World and Mount Rushmore. However, not until I discovered the Google Earth Flight Simulator did I get the full affect.For a full list of commands for your personal flight around the world, check out Google’s Flight Simulator Keyboard Controls. Getting into the pilot seat is simple. Just press Ctrl + Alt + A on a PC or + Option + A on a Mac. This will send you into flight mode and allow you to create your own course. Increase thrust, tip the nose down and even come down for a landing. This is an amazing feature on Google Earth and I suggest you fly high right now.
3) Google will pay you $20 Million.
The last two things that Google will do for you, required only the click of a few keys. However, as generous as Google is, they won’t be giving you $20 million for a text message or flight around the world. In 2007, at the NextFest in Los Angelos, Google announced a contest in partnership with the X Prize Foundation. The, Google Lunar X Prize will be rewarded to the first team that created a robot that will land on the moon.
Google Co-Founder, Sergery Brin said, “Companies today spend more on stadiums and sailboat races than we will spend on this. Expanding science and technology is a far better way to reflect Google’s values.”The robot must be able to launch, navigate 500 yards once on the surface of the moon, and send high-definition images back to Earth. Competitors have up to 2015 to complete the task. Good luck!
Popular brand names like Google and Disney didn’t find fame over night. Through advertisements, commercials, product placement and endorsements, their dedication to branding is evident. Earlier this year, Interbrand compiled a list of the Best Global Brands 2009. The top ten brands of 2009 are:
The top five saw no change at all since 2008s rankings but Google did make a 3 spot jump forward while Toyota took two steps back. Google’s growth, especially over the last year had led many people to ask, “Is Google taking over the world?” It might just be.
Their smart branding welcomes users and the Google logo is an inescapable image. Their smart Google bar image is specially customized depending on special occasions, current events and historical events. While they alter the logo, the coveted Google logo maintains the same strength. In fact, with each unique design, users are able to relate to the logo and Google in effect gains greater notability.
On the other hand, Toyota has been having a fairly catastrophic year thus far. Today, James Lentz, president and chief operating officer of Toyota Motor Sales in the U.S. issued an apology to Toyota customers saying, “In recent months, we have not lived up to the high standards our customers and the public have come to expect from Toyota. Put simply, it has taken us too long to come to grips with a rare but serious set of safety issues, despite all of our good faith efforts.” There drop from spot 6 to spot 8 showed their struggles and with over 8.5 million vehicles recalled globally in recent months, they might slip even further away from the number one spot.
As for the number one spot…who can argue with CocaCola? They’re signature logo was created when the famous concoction came into being in 1886. Businessman Asa Griggs Candler bought the rights to the business for $2,300 and became the company’s first president. The company remained the world’s number one brand with an approximant worth of $67 billion. A couple grand to 67 billion? Now that is brilliant branding.