Posts tagged promotional product trends
Looking to build your brand without stepping foot away from your computer? One promotional products company took advantage of a rare social media branding opportunity to gain logo exposure while in the comfort of their own office. How’d they do it? They paid this guy to wear their shirt. But it didn’t stop there.
As a part of the I Wear Your Shirt social branding package, companies receive 1 full day of PR. Friends, Jason and Evan run the show, with one guy on each coast. Included in their social media branding package
are 2 live web-casts, a blog and live tweets all day.
Each day, the duo sports a company’s t-shirt to promote their products and services, but as a leader in the promo world, Motivators took advantage of this branding opportunity and sent Jason and a bundle of other imprinted items.
With a vibrant fan base on twitter, @MotivatorsStaff and @IWearYourShirt kept things interesting all day long from a promotional products picnic to a cool live chat about the new Motivators cool scannable bar code.
Now that’s promotional items buzz!
Call them cold ones. Call them blood suckers. Or join the rest of the world and call vampires by their latest name – media monsters. That’s right, vampires have joined Lindsay Lohan and Charlie Sheen at the top of the list for media monsters. In the 90′s Buffy the Vampire Slayer got us used to prime time neck biters. And in the last few years The Twighlight Saga and television shows like True Blood and Vampire Diaries have helped to secure vampires a lasting spot on our television screens.
Wikepedia recently compiled the traits of vampires ranging from European folklore to the Twightlight series. Click on the excerpt below.
In honor of the vampire craze, I preset these awesome vampire products. I’ll show you everything from True Blood products sold on their site to cool bloody promotional products that you can have customized for a vampire masquerade.
Forget the energy juice and wrap your cold blooded hand around a bottle of Tru Blood. You can also check out other True Blood promotional products at their HBO store site.
These awesome portable ice buckets will cart your bottles of Tru Blood Beverage back and forth so that whether you’re at the beach, or hanging in the bat cave, you can enjoy a nice cold blood beverage. Possible imprint? Keep it simple and go with, “Blood Bag.”
For you Vampire Diaries lovers, check out this love really bites tee. The sibling rivalry between Damon and Stefan definitely makes Elena’s love life a bit more difficult. In fact – a bite more difficult.
Love really can hurt, so be prepared with this custom Play it Safe first aid travel kit. That face mask might just be the only thing stopping that man from gnawing into your neck.
Hot Topic also has a great supply of Twighlight gear and accessories. I’m highlighting this Twighlight Immortal body shimmer.
As if Bella’s alluring eyes weren’t enough to pull you in, now there’s an immortal body shimmer to make her even more attractive to her vampire and werewolf friends. What a nice healthy glow that immortal shimmer gives you.
After using all of these Vampirerific products, chances are a kind, attractive and blood thirsty vampire will want to court you. If they have the key to your crimson heart, let them attach it to these sweet oval red key tags.
In textbooks, President Obama will be praised as the first African American president of the United States of America. Now I’m wondering if he’ll be praised for signing the U.S. Travel Promotional Bill in early March.
The legislation that was just signed into a law will require oversea visitors to the U.S. to pay a $10 fee every two years. The $10 will then be matched by a private sector in the U.S. President of the U.S. Travel Association, Roger Dow said, “By signing the Travel Promotion Act, President Obama has acted to support the power of travel to serve as an economic stimulant, job generator and diplomatic tool.”
This new non profit corporation will promote tourism spots in the U.S. while educating visitors on security policies while traveling here. It will create new jobs and help to brand the U.S. as the number one travel spot. Check out the awesome chart of the most popular tourist destinations below and you’ll see that the United States holds 18 of the top spots.
So how will the U.S. Travel Promotion Act further our tourist success? My guess is that many promotional products will be put into use. Perhaps airports will offer travelers entertainment while waiting and greet visitors with fun giveaways.
The terms on the law and actions that will be taken to promote tourism here have not been disclosed, but between the next 2 to 12 months, board positions will be filled and a payment plan will be formatted for foreign travelers to pay their $10 fee.I’m excited that this means big opportunities for branding in the U.S. and I hope that the board enlists innovative minds who will create a fun, informative and fresh approach towards tourist marketing here in the United States.
A few quintessential promotional product trends have been flowing in and out of booths at the PPAI Expo 2010. Helping to reinforce the trends I spotted were last nights PPAI Awards, where the best in the business were honored. Between being that coveted badge wearing trade show attendee to watching the most innovative company’s claims to fame in 2009 at the award ceremony, there are three things to focus on for 2010.
It’s no surprise that some of the most showcased items this year were environmentally-friendly products. From biodegradable drinkware to plantable seed cards, going green is all the rage. As new government policies are enforced and the general public is made more aware of the dangers of climate change, using sustainable items are becoming increasingly important. Many people will want these items to show their eco-friendly support while others may just be attracted to the cool solar technology that some of these posses. The best thing about eco-friendly giveaways at the PPAI Expo this year was that suppliers are hopeful that going green won’t break the bank. While sustainable materials are harder to find, resources are being found and prices on green items aren’t pulling too far away from traditional promotional item numbers. Now you can go green without using all of your green.
One trade show booth display read, “1 Day Production.” However, the number 1 was actually a piece of paper attached. When questioned about it, a representative answered, “It used to say 5 days! That used to be great but now people want things even faster.” And thankfully, many companies offer quick production and shipping. That said, another trend at the PPAI Expo this year was fast production and shipping times. If a customer calls in and wants an order for an awareness event five days away, they may be hoping for a miracle. Because of the importance of pleasing every customer, many suppliers have added rush service to their already competitive business.
Lastly, a trend that is sure to grow is multifunction items. Today, cell phones can take a photo, post it on twitter and send it to the computer to be printed. As technology bring everything we need right to our fingertips, it’s important to jump on board in the promotional industry. One company showcased stickypads with perferated edges for extra large adhesive paper or adhesive flag options all in one. It even included a clip that held the note pad together and could be used to hold note reminders or important documents together. Other multifunction items at the PPAI Expo included padfolios with attached calculators and pen/flashlight duos.
More then half of the trade show floor has been explored so far leading to these new trends but there’s more to see. I’m sure that these trends will be seen at the upcoming booths and am excited about the strategies and designs that each company incorporates to make their promotional products the most desirable. Stay tuned for more trends and as always, the promotional items buzz.