Posts tagged promotional products
Industry magazine Promo Marketing has pitted supplier Jetline against distributor Motivators with its latest Video Battle.
Last week, Jetline’s “Jetline Video Series: Stressballs” beat out Image Source Inc.’s “Zumba Zen” video. But this week, Jetline’s Dr. Evil-themed clip must defeat “We’ll Print Everywhere, Man (Johnny Cash Parody)” to remain on top.
The battle began on Friday, Dec. 6. According to Promo Marketing, a winner will be ”decided by a simple poll, ending next Friday morning. The winner’s video will be carried on to the next round.” So far, Motivators’ video is in the lead, but it’s a close call. Take a look at the numbers:
Watch the videos below and cast your vote here.
Wilms’ write-up for Forbes jokes that “the tchotchke,” AKA promotional product, is beginning to show its age. He argues that distributing promotional items was a great way to build brand exposure before the Internet was available. Nowadays, Wilms claims, the tchotchke is dead, and the branded experience has taken over.
What’s the difference? Wilms asserts that while tchotchkes are “little baubles from conferences and tradeshows,” branded experiences “understand the need or desire of your audience and provide some connection between that desire and your brand.” Perhaps Wilms doesn’t understand the promotional products industry today.
Fortunately, Mr. Bellantone wasted no time in clearing things up. “An imprinted t-shirt raises more than $7,000 for a teenager battling the cancer and unites a community around hope. On a winter day in New York, imprinted blankets distributed to the homeless transform into a message of hope, caring and community. A key chain with a whistle handed out to students at a self-defense class becomes an empowering tool,” Bellantone wrote, giving just a few examples of how promotional products can be branded experiences.
What do you think? Are promotional products truly outdated, or did Wilms miss the mark?
McDonald’s is swapping out its Happy Meal toys for books in the first two weeks of November to bring attention to National Family Literacy Day.
According to a press release, the American fast food chain will give away more than 20 million books beginning on Nov. 1 to families across the U.S. Four limited-edition books, branded with McDonald’s Happy Meal characters, will be available. McDonald’s hopes the promotion will bring “nutrition, imagination and play to life in a fun way.”
BusinessWeek reports that the branded books (including Spanish-language versions) will also be available at HappyMeal.com and McDonalds.com.
Will kids be thrilled to find a new book in their Happy Meals? It’s hard to tell. According to the Los Angeles Times, a similar program which was launched in England tested “overwhelmingly positive,” with 90 percent of parents hoping to see more McDonald’s book promotions.
What do you think? Will McDonald’s Happy Meal Books promotion win over children — or just mom and dad?
When you think of California’s fast food, what comes to mind? Two of the state’s most beloved chains are In-N-Out Burger and California Pizza Kitchen, both of which will be selling food at the 2013 Specialty Advertising Association of California (SAAC) Show.
The fast food restaurants will be selling food out of trucks on designated days. On Wednesday, Aug. 7, California Pizza Kitchen will be taking orders from 11:00 a.m. to 2:00 p.m. Then on Thursday, Aug. 8, attendees will have access to In-N-Out Burger between 11:00 a.m. to 1:00 p.m.
According to Promo Marketing magazine, “The trucks are in substitution for the continental breakfast previously offered the mornings of the show, which will no longer be available.” However, gourmet coffee will still be available throughout the show.
Find out more about the 2013 SAAC show here.
Canada’s second-largest promotional products distributor, BrandAlliance, announced earlier this week that it’s named a new CEO: Marc Roy. Roy will join the BrandAlliance team as of May 27, 2013.
“We are thrilled to have Marc play a significant role in our long-term strategic plan of accelerating growth in North America, as well as globally,” BrandAlliance board chairman Nick Thompson told Counselor PromoGram. Thompson called Roy a “motivational leader” and is looking forward to him joining the company’s executive team.
According to Counselor PromoGram, BrandAlliance reported an 11 percent increase in ad specialty revenues for 2012 over 2011.
Looking to get involved in one of the promotional items industry’s most important annual events? Now’s the time to prepare for the Promotional Products Association International (PPAI)’s Legislative Education and Action Day (LEAD), which will take place in Washington D.C. April 10 – 11.
According to PPAI, “Each year, industry professionals travel to Washington D.C. to educate members of Congress about the effectiveness of promotional products and the strength of the industry in the U.S.” Check out PPAI’s latest video to find out why attending is so important — straight from other industry professionals:
Together, we can make a difference, so save the date and/or sign up today!
Did you know that Promotional Products Association International (PPAI) staff members and more than 50 other promotional products workers are meeting in Washington D.C. next week? You might be wondering what could be so important that it’s bringing together so many advertising specialty professionals at our nation’s capital.
On March 7 and 8, 2012, dozens of influential individuals within the promotional items industry are coming together for PPAI’s Legislative, Education & Action Day (L.E.A.D.). What’s the purpose of the two-day event? According to Motivators Inc., a promotional products distributor, “The goal is to educate members of Congress about the promotional items industry … so that they can consider its needs when passing new laws.”
Representatives from the U.S. Senate and House of Representatives unfortunately do not always realize what a big role the advertising specialty industry plays in America’s economy. Let’s go over the facts:
- In total, there are over 30,000 promo items businesses in America
- Over $16 billion in revenue is produced each year by the industry
- Almost half a million Americans work for a promotional products company
You can help drive these points home to your representatives by contacting them. Remember, it’s your responsibility to voice your opinion. Otherwise, it will never be heard!
Unfortunately, not everyone was able to make the hugely popular Advertising Specialty Institute (ASI) Show in Orlando, which took place January 16 – January 18. Attendees watched a thrilling debate between journalist Bill O’Reilly and author James Carville, learned skills and information during educational seminars, and most importantly were introduced to exciting, new promotional items.
Couldn’t travel to Florida for the show? No need to fret — ASI has posted some of the show’s highlights on its YouTube page!
In this episode of “The Joe Show,” Joe Haley showcases some stand-out new products from the ASI Show in Orlando. We love the new items, which include wallet readers, golf kits, and more. Check out all of Joe’s favorite products in the video below:
My favorite? The Smencil Co.’s scented pens and pencils are great. Not only will their aroma attract customers, but they’re also made from recycled newspapers — how eco-friendly!
What are your preferred items from the ASI Orlando Show?
are 2 live web-casts, a blog and live tweets all day.
Monday through Friday, right around 5 PM I send out a tweet inviting all you lovelies to check out the Promo Buzz Blog and get your buzz on. I imagine opened shirt business men whipping their ties in the air and chugging the latest in branding news. I see the librarian tossing off her glasses and the business woman kicking off her heels as they take my well prepared shots of promotional product buzz.
But for today’s blog, some people may be taking a puff instead of a shot, because this week Jamullah Freedom Trading Inc, released a brand new medical marijuana promotional product.
Jumullah puts hemp products online alongside their tobacco equipment and was created by 20 year old Grant Wallace. You can find hemp and peppermint oil scented t-shirts as well as Dead head products like a Grateful Dead Tribute painting and other creative cannabis promotional products. Their signature t-shirt is created with peppermint oil through durascent technology so that even after multiple washes, the peppermint scent lingers.
The Jamullah site boasts, “100% of users agreed, the scent gives you a stimulating feel while wearing the shirt. Currently, peppermint scented t-shirts come with a very large and FUN print on front. Enjoyment can be found in all sorts of forms, from the effects of peppermint therapeutically, to the reactions from friends and family!”
Subsidiary company, Freedom Gifts offers products for supporters of the legalization of marijuana as it is medically legal in 14 states. And now, just in time for the unofficial Cannabis Celebration of April 20th, the Atlanta-based cannabis product distributor has created a delightful 420 Gift Box.
Check out the medical marijuana legalization chart to see your states laws. Medical Marijuana ID Card holders in Alaska, California, Maine and New Jersey to name a few, can purchase these new cannabis promotional products on-line at Jamullah. Included in the promotional package is a hemp-scented T-shirt and a herb grinder.
If the 420 kit isn’t your thing, how about taking a hit of brand exposure over at Hit Promotional Products? There you can choose cool caps, carabiners, ceramics and bags to have specially imprinted. Promotional products are affective in gaining support and awareness for any cause, so keep your expectations high and choose an imprint today.