Last year, DC Comics ran a Blackest Night promotion to increase sales of new copies and thank loyal buyers. For specified orders placed, a bag of plastic rings would be sent to the store that made the purchase. It was then up to each cashier to distribute a ring with certain purchases. The promotion was successful and DC Comics decided to go at it again.

This time around, the sun has come up and it’s a Brightest Day promotion to look out for. The ring tossing goes as follows: Retailers who buy 10 copies of The Flash #1 can order the Flash Promotional Rings. Those who purchase 10 copies of Green Lantern #53 can then order the Green Lantern Promotional Rings.

Brightest Day Promotional Rings

DC Comics is providing The Flash and Green Lantern promotional rings to retailers making specified order as a part of their Brightest Day promotion.


Die hard comic fans will want to buy these new editions regardless of the cool incentives, but receiving a promotional ring will certainly be the highlight of their purchase. New fans will feel welcomed into the DC Comics family when they receive the rings and old fans will keep them safe as a valued collector’s item.

I’m pretty pumped to see a major player like DC Comics utilizing promotional products. Their savvy salesmanship is likely to be just as successful as their first ring promotion was. Creator of both, The Flash and Green Lantern, Geoff Johns, said “One of the many great Flash Facts about DC Comics is that they actually do support the retailers with promotions like this that not only make our whole business a bit more fun, but also bring the promotion to every single reader. Of course, the proof is in the content and I couldn’t be prouder of the work Francis Manapul and I are doing on THE FLASH and Doug Mahnke and I are creating on GREEN LANTERN. Thanks to everyone, retailers and readers, for an amazing 2009 and here’s to an even better 2010!”

Sounds like 2010 is off to a great start for DC Comics so far, thanks to some smart marketing with promotional items.