Posts tagged Promotional Trends
Promotional Trends: Kitchen Promotional Items
Apr 28th
A PPAI 2010 web-video revealed the most promotional item friendly room in the house. After a recent study, the promotional product leaders found that the top promotional items were found inside of the kitchen.
Family in kitchen
They say food is the key to man’s heart and to be honest, I think it may be the key to woman’s hearts too. That might be the reason why 91% of all people surveyed said they keep a promotional item in their kitchen. Even better, 82% of people had more than 1 promotional item chillin’ on the refrigerator, lounging on the counter and relaxing in drawers.
So what does this mean for the promotional products industry?
You had better spruce up that line of kitchen promotional items today because the survey shows that 50% of people spend 3-5 hours in the kitchen each day. So I hope you’re hungry for the best promotional kitchen items the web has to offer. Here are my picks from some of the top promotional companies.
- Custom Printed Jumbo House Jar Opener
For a low cost, and tons of visibility, choose promotional jar openers. Motivators offers a variety of shapes and sizes so that every industry can capitilize on these fun and functional items. They’re lightweight, durable and useful. Recipients can keep them in the kitchen but they can be used around the whole house. Any hard to open jar, knob or handle will turn easily when you use a handy jar opener.
Custom Round Corner Business Card Magnet
Another kitchen favorite are these promotional magnets from Promo Punch. A refridgerator is to your kitchen what your back bumper is to your car. Dress it up and display your personality. Some magnets will be imprinted with fun slogans or cool images that will spruce up your kitchen. Even business card magnets are perfect for in the kitchen because they’ll keep you connected with customer. You can lighten up the kitchen with these magnets in no time. Use them to hold up your children’s art work, fun photographs and important shopping lists.
- Custom Executive Collection Cutlery
Lastly, if you’re looking to cut through the competition and make a lasting impression on clients, choose the executive collection cutlery from Leeds. It’s the perfect corporate gift! PPAI noted that 58% of recipients keep their items over a year, but with higher end items, you can expect years and years of branding.
Check out the cool and collective PPAI video put together to showcase their finding on promotional kitchen items.
Pop Culture Vampires
Mar 16th
Call them cold ones. Call them blood suckers. Or join the rest of the world and call vampires by their latest name – media monsters. That’s right, vampires have joined Lindsay Lohan and Charlie Sheen at the top of the list for media monsters. In the 90′s Buffy the Vampire Slayer got us used to prime time neck biters. And in the last few years The Twighlight Saga and television shows like True Blood and Vampire Diaries have helped to secure vampires a lasting spot on our television screens.
Brand New True Blood Ad Reaveals When True Blood Starts
Wikepedia recently compiled the traits of vampires ranging from European folklore to the Twightlight series. Click on the excerpt below.
What Pop Culture Vampires are Most In Tuned with their Vampire Traits?
In honor of the vampire craze, I preset these awesome vampire products. I’ll show you everything from True Blood products sold on their site to cool bloody promotional products that you can have customized for a vampire masquerade.
Tru Blood Beverage
Forget the energy juice and wrap your cold blooded hand around a bottle of Tru Blood. You can also check out other True Blood promotional products at their HBO store site.
This Portable Ice Bucket is Perfect for Keeping Your Blood Cold.
These awesome portable ice buckets will cart your bottles of Tru Blood Beverage back and forth so that whether you’re at the beach, or hanging in the bat cave, you can enjoy a nice cold blood beverage. Possible imprint? Keep it simple and go with, “Blood Bag.”
Love Really Bites Vampire Tee
For you Vampire Diaries lovers, check out this love really bites tee. The sibling rivalry between Damon and Stefan definitely makes Elena’s love life a bit more difficult. In fact – a bite more difficult.
Love really can hurt, so be prepared with this custom Play it Safe first aid travel kit. That face mask might just be the only thing stopping that man from gnawing into your neck.
First Aid Travel Kit for all of your Vampire Love Wounds
Hot Topic also has a great supply of Twighlight gear and accessories. I’m highlighting this Twighlight Immortal body shimmer.
Twighlight Immortal Body Shimmer
As if Bella’s alluring eyes weren’t enough to pull you in, now there’s an immortal body shimmer to make her even more attractive to her vampire and werewolf friends. What a nice healthy glow that immortal shimmer gives you.
After using all of these Vampirerific products, chances are a kind, attractive and blood thirsty vampire will want to court you. If they have the key to your crimson heart, let them attach it to these sweet oval red key tags.
Oval Red Key Tag to Hold the Key to Your Crimson Heart
Brightest Day Promotion means Dark Days for Marvel
Mar 1st
The epic battle between Marvel Comics and DC Comics has ensued for years, but comic book lovers have rarely picked a side – until now. The competing comic companies have branded some of our favorite characters and inspired generations of readers to embrace the comic tradition. Tuesday new release anyone? However, as time goes on, the battles have become bloodier, and judging by Marvels latest promotion, you can see how.
Blackest Night Promotional Rings
In Novermber, 2009 DC Comics launched their Blackest Night promotion that gave comic book distributors free promotional rings with certain bulk orders of specified comics. The Comix Connection featured the Blackest Night rings in a blog with the sick photograph above. They saw a major boost in sales, dominating 8 of the top 10 spots for the top 25 grossing comics of November. Marvel comics made a presence on the list, filling 14 of its spots. While the Darkest Night promotion helped drew DC Comics to the top, Marvels standings still showed that comic fans were loyal to both DC and Marvel.
Comic books lovers have been embracing both Marvel and DC Comics since their existence, but after witnessing Marvels rebuttal to the Darkest Night promo, some are swearing off Marvel altogether.
In January a press release was sent from Marvel stating, “Retailers – for every 50 stripped covers of the following comics sent to Marvel, you will qualify to receive one FREE Siege #3 Deadpool Variant.” The “following comics” included:
Adventure Comics #4
Booster Gold #26
Doom Patrol #4
Justice League Of America #39
Outsiders #24
R.E.B.E.L.S #10
Siege #3 Deadpool Variant Cover
The first sentence of the press release engaged readers with a thoughtful incentive, “In an effort to provide assistance to comic retailers in 2010, Marvel is offering retailers an opportunity to turn unsold comics into an extremely rare Siege #3 Deadpool Variant!” However, considering that all of the listed comics were published by DC Comics (NOT Marvel), this “opportunity” came off as more of a backhanded scheme. In that way, it was an “opportunity” to help sabotage DC Comics.
This method of madness for boosting their own sales and destroying competing DC Comic products didn’t go unnoticed. Of the almost 200 comments on the Comic Book Resources blog post, most shared their disgust with Marvels cheap tricks. A parade of bad press followed the promotion throughout February, provoking Marvels newly promoted Vice President and Executive Editor Tom Brevoort to strike back. He didn’t hide behind a mask but he sure did whip his cape with furry in his Marvel Blog.
Marvel Vice President, Tom Brevoort's photograph of DC Comics covers used to promote their "Seige" #3 Deadpool Varient comic.
Brevoort even struck back at neigh-sayers with sarcasm on twitter. The tweet, “Turns out nobody has any extra copies of those ring books…” accompanied the above photograph of over 300 DC comic covers. While their ultimate success still hasn’t been calculated, the failure has been seen on blog comments everywhere. One commenter on Comic Book Resources wrote, “Marvel is SCUM!!! I am dropping all of my Marvel books and I am never buying another book published by Marvel. This includes my beloved X-Men.” While Marvel attempted to “help out” retailers, they lost the respect of many consumers. They lost respect of many fans.
The Marvel promotion is now over and soon we will see the results. In the meantime, DC Comics continues to toss out the promotions. Now with the purchase of The Flash #1 and Green Lantern #53 comics, customers will receive one of the two new Brightest Day promotional rings. Purchase the comics and enjoy the collectors Brightest Day rings by visiting here or visit a comic store near you after the April release date. These Brightest Day rings are an example of smart branding, something that Marvel may want to re-evaluate.
DC Comics versus Marvel Comics