Posts tagged recognized brands
If you checked out the Academy Awards you know Kathryn Bigelow became the first woman to receive an Oscar for best Motion Picture, The Hurt Locker. You know that Jeff Bridges finally and rightfully won for best male actor award for his role in Crazy Heart after his fifth nomination since 1971 and you know Sandra Bullock made her first nomination count with an Oscar for best lead actress and a tear jerking acceptance speech.
But before the glitz of the big awards, the winner for Best Animated Short Film was announced. Holy moley promotional items buzz – or should I say branding buzz. The French made, Logorama took the award for their wonderful short film that can be described as nothing less than logomania.
Have you ever wondered how your favorite brand mascots would interact with one another? Have you questioned Mr. Cleans sexuality? Have you ever wondered what the Pringles man would order for lunch? Well now you can find out.
The French group, H5 presents Logorama a short film about, “…an over-marketed world built only from logos and real trademarks that are destroyed by a series of natural disasters (beginning with a hurricane, cyclone, tidal wave…”
Logorama incorporates almost 30,000 logos from around the world and works to show how over the top marketing can be. However, this film is not a knock at the work with branding we do, it just shows that too much marketing can’t be a good thing.
Creator, Nicolas Schmerkin made a point to thank the, “Over 30,000 unofficial sponsors of Logorama during his acceptance speech. When asked earlier if permission was granted to use the logos Schmerkin and his H5 team simply replied, “Of course not!”
Popular brand names like Google and Disney didn’t find fame over night. Through advertisements, commercials, product placement and endorsements, their dedication to branding is evident. Earlier this year, Interbrand compiled a list of the Best Global Brands 2009. The top ten brands of 2009 are:
The top five saw no change at all since 2008s rankings but Google did make a 3 spot jump forward while Toyota took two steps back. Google’s growth, especially over the last year had led many people to ask, “Is Google taking over the world?” It might just be.
Their smart branding welcomes users and the Google logo is an inescapable image. Their smart Google bar image is specially customized depending on special occasions, current events and historical events. While they alter the logo, the coveted Google logo maintains the same strength. In fact, with each unique design, users are able to relate to the logo and Google in effect gains greater notability.
On the other hand, Toyota has been having a fairly catastrophic year thus far. Today, James Lentz, president and chief operating officer of Toyota Motor Sales in the U.S. issued an apology to Toyota customers saying, “In recent months, we have not lived up to the high standards our customers and the public have come to expect from Toyota. Put simply, it has taken us too long to come to grips with a rare but serious set of safety issues, despite all of our good faith efforts.” There drop from spot 6 to spot 8 showed their struggles and with over 8.5 million vehicles recalled globally in recent months, they might slip even further away from the number one spot.
As for the number one spot…who can argue with CocaCola? They’re signature logo was created when the famous concoction came into being in 1886. Businessman Asa Griggs Candler bought the rights to the business for $2,300 and became the company’s first president. The company remained the world’s number one brand with an approximant worth of $67 billion. A couple grand to 67 billion? Now that is brilliant branding.