This Starbucks going green promotion is bringing on the good deeds.

Free stuff? Check.
Worthy cause? Check.
Brilliant branding? Check.

 Starbucks Going Green Promotion
Grab a promotional travel mug and head to Starbucks on Thursday for a free coffee!

The Starbuck’s brand green project, “The Big Picture,” began in March as thousands gathered to build a huge forest image out of coffee cups on the streets of New York City. The Make the Difference Starbucks promotion maintains the tagline, “One person can save trees, together we can save forests.”

Starbucks Going Green Promotion

Starbucks Going Green Promotion

At the event In March, people were urged to avoid paper cups and instead embrace sustainable living through a Starbucks travel mug promotion. Now on Thursday, April 15th they invite everyone to bring a promotional travel mug to a local store, be it imprinted with the Starbuck’s logo or “The Hufstader’s 17th Family Reunion.” Bring the travel mug, and get a free fresh brewed cup of coffee.

Once again, brilliant branding job to you Twinklebills, I mean Starbucks. And this great eco-initiative is timed perfectly for the Earth Day 2010 celebration on April 24th.

Get out your travel mugs and go green with the Starbucks travel mug promotion.