Posts tagged trade show advice
The PPAI Expo 2010 is closing up shop today, confident that 2010 will be a prosperous year for promotional products. As more people become employed across the United States, the orders come flying in across offices everywhere. This gives hope to all involved promotional product industry from distributors to suppliers and everyone else whose efforts help to surpass the demands for smart, fun and effective giveaways.
Booths at the PPAI Expo were each manned differently while many representatives sported similar apparel and handed out the same trade show giveaways we’re all used to. To stick in a potential customer’s mind, representatives had to connect and instill confidence in their products and services. Throughout the trade show, there were some booths that outshone the others.
For instance, the above deluxe scrabble game was on display and utilized to serve a purpose. The letters spelt out, “Welcome to PPAI,” making for a cheerful greeting and effective branding idea. This booth could have incorporated even greater marketing tools by giving out a letter tile to each visitor and creating a game to go along with it. Likewise, tiles could have been directly mailed and include a note telling the recipients to visit their booth with the letter tile to redeem a prize.
Another booth that attracted the eyes, featured this captivating display of custom umbrellas. These vibrant colors and intricate designs show clients and potentials that your company imprints each item with excellence. It’s important to bring the best of your product to the trade show floor. Consider the trade show floor your stage. Make it a great performance by designing an attractive booth and displaying your best items.
One company thought ahead and had their hot new item placed on display on the expo lobby area. This fantastic keyboard and mouse pad duo are entirely imprinted making for an impressive end product. This goes to show that by networking before the show and staying in close contact with PPAI and other promotional industry outlets, success is achievable. It’s important to get out there, shake hands and show your clients and potential clients that you’ve got the drive needed to succeed in this industry.
As you head home, be sure to use the smart and affective trade show giveaways that the savvy companies gave away so generously. Luggage tags were a big giveaway as usual considering the many people flying in to Las Vegas this week. Likewise, if you’ve held on to some of those trade show snacks, they may curb that hunget while waiting at the security check point.
Have a safe journy to your respected homes and wear your logo or the logo of your favorite trade show representative proudly the whole trip there.