Posts tagged trade show preparation
The PPAI Expo 2010 is closing up shop today, confident that 2010 will be a prosperous year for promotional products. As more people become employed across the United States, the orders come flying in across offices everywhere. This gives hope to all involved promotional product industry from distributors to suppliers and everyone else whose efforts help to surpass the demands for smart, fun and effective giveaways.
Booths at the PPAI Expo were each manned differently while many representatives sported similar apparel and handed out the same trade show giveaways we’re all used to. To stick in a potential customer’s mind, representatives had to connect and instill confidence in their products and services. Throughout the trade show, there were some booths that outshone the others.
For instance, the above deluxe scrabble game was on display and utilized to serve a purpose. The letters spelt out, “Welcome to PPAI,” making for a cheerful greeting and effective branding idea. This booth could have incorporated even greater marketing tools by giving out a letter tile to each visitor and creating a game to go along with it. Likewise, tiles could have been directly mailed and include a note telling the recipients to visit their booth with the letter tile to redeem a prize.
Another booth that attracted the eyes, featured this captivating display of custom umbrellas. These vibrant colors and intricate designs show clients and potentials that your company imprints each item with excellence. It’s important to bring the best of your product to the trade show floor. Consider the trade show floor your stage. Make it a great performance by designing an attractive booth and displaying your best items.
One company thought ahead and had their hot new item placed on display on the expo lobby area. This fantastic keyboard and mouse pad duo are entirely imprinted making for an impressive end product. This goes to show that by networking before the show and staying in close contact with PPAI and other promotional industry outlets, success is achievable. It’s important to get out there, shake hands and show your clients and potential clients that you’ve got the drive needed to succeed in this industry.
As you head home, be sure to use the smart and affective trade show giveaways that the savvy companies gave away so generously. Luggage tags were a big giveaway as usual considering the many people flying in to Las Vegas this week. Likewise, if you’ve held on to some of those trade show snacks, they may curb that hunget while waiting at the security check point.
Have a safe journy to your respected homes and wear your logo or the logo of your favorite trade show representative proudly the whole trip there.
You don’t have to set foot in the convention center to see that one of the top 50 trade shows in the United States is taking place. A group of men sitting behind us on the plane ride from New York spent most of the 4 hour trip discussing the latest in embroidery and screen printing. Meanwhile, all over our hotel passersby sported custom badges and held non-woven totes. While today was filled with no trade show floor action, I felt like I was surrounded by giveaways.
There were promotional snacks on our awesome Southwest flight. (I chose the Southwest logoed nuts.) There were promos in the airport itself and then once we reached the beautiful Luxor Hotel, there were more giveaways. They invited customers to fill out survey cards about their experiences at the hotel. Next to the informative cards were a lovely bunch of promotional pens. I’m certain we’ll be running in to a ton of pens tomorrow- so much so that I’m considering not bringing my own pen at all.
Later in the evening we even hit up the promotional items in a hot, or should I say cold, bar. Below 5 is a bar of ice- literally. From the glasses we drank from, the chandeliers that hung and the sculpture of Elvis, everything was ice. They bundled us up in promotional jackets and even offered custom caps and boots if the below freezing weather was too much for us.
But tonight, as I eyeball my corporate apparel (an imprinted promotional woven and black slacks), I’m realizing no snow hats will be needed tomorrow. I have however been preparing with the essentials for any trade show attendee. Thankfully I’ve got a skilled trade show guru with me to help coach me on the lifestyle and traditions of trade shows.
Tomorrow, I’ll be up bright and early to join my team on the convention center floor. We’ll be walking up and down aisles filled with the hundreds and hundreds of booths to scope out the best in promotions and meet up with the brightest personalities in the industry.